Case Studies of Brands Successfully Using AI in their Social Strategies

Published on 29.11.2024 by Chizoba T

One area where AI has significantly impacted is content generation. Today, content creators and marketers are leveraging AI social media tools to complete various tasks such as content creation, content scheduling, and competitor analysis to growing social media accounts. Brands, too, are leveraging AI tools to improve their content strategy. This article will examine examples of brands that have successfully leveraged AI tools in their content creation.

Why Brands Should Use AI For Their Social Media Strategies

Here are some excellent reasons why brands should implement AI in their social media strategies.

Improved Campaigns and Revenues

AI uses data to increase brand revenue in several ways. These are:

  • Understand the words, images, and headlines bringing the highest engagement.
  • Perform sentiment analysis to discover audiences and trends.
  • Understand prospective customers to enable brands to target them more.

Leverating AI is, therefore, among the great tips for Facebook marketing.

Minimize Costs

AI is a great tool that can reduce the cost of social media marketing. It does this by making your work more efficient. Brands can use AI to improve their work efficiency. Some of the areas it can help to automate are:

  • Creating social media content.
  • Resizing and reformatting content for different channels.
  • Choosing the right ads to target social media audiences with.
  • Targeting the right audiences with ads.

Tracking Results

Posting on social media is usually the easiest part. What is hardest is knowing what is working and duplicating such content repeatedly. AI tools can help you find out what is working so that you can focus on creating helpful social media posts for your audience.

Top 5 Brands Successfully Using AI for Social Media

Now that we understand the importance of AI in social strategies, here are examples of brands leveraging AI for social media.

JP Morgan Uses AI for Ad Copy

JP Morgan, a banking giant, is one of the brands using AI to take its social media strategy to the next level. The bank collaborated with Persado, an AI software startup, to test the use of AI in creating their ad copy. Unlike many people who consider AI content dry and robotic, the ad copy performed exceptionally well. In fact, it generated double the clicks they received from human-written content.

According to Kristin Lemkau, the company's chief marketing officer, while Persado didn't follow the traditional marketing method and created different ad copies, these seemed to resonate better with its audience. The ad copy increased the click-through rate by 450%.

WowCher Creating Social Media Ads and Posts Using AI

WowCher is a popular e-commerce company that is now using AI for personalizing ad copies and social media posts. The company uses the Phrasee tool to add a breath of fresh air to their Facebook ads. For instance, when you click their Facebook ad advertising vacation deals, the company will notice the pattern and fill your feed with irresistible deals.

To effectively use AI to create an ad, the company started with a small-scale test comparing AI-generated ads with human-written ones through A/B testing. Surprisingly, they received a higher ad relevance score with the AI-written ad.

Therefore, they started using AI to generate their ad copy. The results were terrific; they experienced a 31% drop in the cost per lead and a high relevance score.

Heinz's Use of AI-generated Ketchup Images

Heinz, another brand that combines technology and creativity, launched an AI marketing campaign using the DALL-E image generator to create the ketchup design. The company aimed to determine people's vision of ketchup while using the insights to change the product design and branding.

The brand used prompts such as "ketchup in the future" and "ketchup in space" to generate unique images. Many of the results looked similar to the Heinz bottle. The brand also involved its fans by asking them to suggest image prompts. It then turned the best suggestions into print ads and social posts.

CocaCola Create Real Magic Campaign

Coca-Cola used generative AI in its Create Real Magic campaign, encouraging its fans to generate visuals using AI tools like ChatGPT and DALL-E 2. The campaign generated over 120K images with each visitor spending over seven minutes on the company's sites.

In addition, the company also ran the Y3000 flavor campaign, which resulted in an immersive campaign involving the Las Vegas Sphere, where consumers could interact using a QR code. 

All these initiatives illustrate the role of AI in forging a deeper connection with consumers and improving the brand experience.

Sephora and Ora

Sephora is also renowned for its ability to take customers through the beauty journey. In 2016, the company started using the interactive nature of the chat box, resulting in huge success for the brand. The company launched the chatbox Ora on Facebook and Messenger, targeting millennials in France. The 24/7 chat box provides users with answers to different questions, such as regular shopper points, product availability, and order tracking.

The tool can also suggest personalized content, such as trends, new stories, and beauty coaching tutorials with tips and videos. The app was developed after extensive research.

Final Thoughts

Reports indicate that in 2026, the AI market is expected to reach over 3.7 million. The growth has been attributed to a more significant use of AI in content creation. With the many possibilities of using AI for social media marketing, the right platforms can help you understand what you can achieve within social media to generate and optimize your content. You can also automate your Facebook advertising and use social listening on the platforms. You can use AI to get data insights to understand your customer's needs.