Review of Different Facebook ad types

Today we will talk about the different types of ads on Facebook. It’s not a surprising fact that Facebook is the most extensive social network right now. Mark’s team is doing its best to grow Facebook in different continents. If you ask a digital marketer about the best channel for buying traffic, they would say Facebook without taking a second. Over the years, Facebook became the best marketing tool - the platform has the best quality traffic globally, and it will be visible from your first campaign.

Warm up the posts

First of all, you need a good Facebook account. Don’t start your first campaign on a new account - it’s a very bad sign to Facebook; they may block you right away. You need a good account (aged and with a good history) and a business manager. BM is a part of the Facebook advertising element. It will be easier for you to manage ads from BM. 

It would be best if you warmed up first. Create an ad post (image/video or any type of post) - give a perfect description and call to action terms (even a link to your funnel). We mentioned that the post has to be warmed up. You can warm up your account if you buy Facebook post likes. When a random Facebook user checks your post and sees that there are many likes, shares and comments - there will be a higher chance to convert them into the customer (check the image below - you see the pricing is done on Facebook post likes)

Facebook AD types

• Link-click ads

It’s a simple ad that any advertiser could create. With this advert, you can drive traffic from Facebook to your website. Don’t wait for magical things to happen if you use Link-click ads. It’s a primary option used a few years ago, but now it’s definitely outdated.

• Video Ads

Marketers know that video is the most powerful converting tool. If You want to persuade someone, don’t use images - go for video ads. Yes, image ads are still working in particular verticals (For example, it’s still working in the Finance niche), but video ads are perfect at any level. Before you drive traffic from Facebook to your funnel, video is there to persuade them. You literally semi-convert them into the customers. The second half of persuasion will be done by your funnel, and the rest is on the check-out page 

• Carousel Ads

It’s a perfect solution for people who sell in the retail/fashion industry. If you want to display one shoe (with a few variations), you can use carousel ads. We read in Facebook’s official guideline that carousel ads are the most lucrative element for marketers. Facebook allows up to 10 images/videos in one advert (check the image below - that's how Pizza brand is using carousel ads to show their offers)