Advanced Facebook Advertising Tips You Need to Try Part I

There are around 2 billion Google searches for "Facebook advertising tips". There could be lots of quality guidelines, but you'll find the most advanced advertising tips that someone can give you in this post. We have tested these tips and strategies, and they have proved to be working with an out-of-box thinking approach.

The basic concept to follow for Facebook advertising

If you meet an expert and ask about Facebook advertising, they would say that strategies matter the most. If you don't have a clear system in the mind of what you want from your customers, how you want to get that and what you are willing to put, you won't go far.

First of all, you need to create a strong strategy. If we follow the Facebook marketing industry's biggest names, they would say that awareness has to be the first step in advertising. Do not be afraid to abandon checkout, it's common in this space. We are humans; sometimes, we think differently before browsing checkout pages. That's why Facebook created a 'remarketing' option where you can remarket an exact person who could not finish a deal. He/she may have forgotten about it, or even worse - they could not understand what has to be done to place an order. That's why you can always remarket those people. One more thing - you can still do remarketing for a very low price. A remarketing person is someone who already got interested in your product, found your website and wanted to buy but could not finish a deal. So, it's easy to target him/her and let them believe in the long-run. Don't worry if they don't place a new order in the following hours or days. You have to stay persistent - sooner or later, a high percentage of re-markered people will come back and buy your product/service (check the image below - you see that awareness (first ad) is a start and then go to the 'remarketing' step).

Always use Facebook Pixel.

Facebook created a pixel system so it could help marketers to understand the behaviour of a potential user. Do you want to know more about the potential customer? With the help of Pixel, you'll understand the reason why X is visiting your website, which inner pages were visited by X, what time he has spent on your website, etc. etc. 

Many excellent and hidden features could be found only on Pixel. You can create and manage Pixel and the behaviour of a potential customer from Facebook ad Manager (check the image below - you see that Facebook gives you many features on how to track the behavior of potential customers).