Top 10 Most Followed Accounts On Instagram

Instagram is one of the most popular social media platforms in the world, with over one billion active users. It's a place where users can share their life experiences, showcase their talents, and connect with others from around the globe. With such a massive user base, it's no wonder that some accounts have amassed millions of followers. In this blog post, we'll be taking a look at the top 10 most followed accounts on Instagram. From celebrities to athletes, these accounts have captured the attention of Instagram users and amassed an impressive following. We'll be exploring what makes these accounts so popular, and what lessons we can learn from them in our own Instagram journey. Whether you're an aspiring influencer or simply curious about who dominates the Instagram scene, you won't want to miss this deep dive into the top 10 most followed accounts on Instagram.

The Top 10 Most Followed Accounts:

This list highlights some of the most popular and influential Instagram accounts around the world as of May 2023. Among them are well-known figures like Cristiano Ronaldo, Lionel Messi, Kylie Jenner, Kim Kardashian, and Ariana Grande. The Instagram platform itself has the most-followed account, boasting an impressive 616 million followers. Note that we do not include Instagram's own official account on the list. 

Cristiano Ronaldo, a renowned soccer player, currently holds the title of the most-followed person on Instagram, with over 500 million followers. Meanwhile, his on-field rival, Argentine footballer Lionel Messi, is not far behind in terms of Instagram popularity. Another notable mention is Selena Gomez, a 30-year-old pop sensation, who is currently the most-followed woman on Instagram with approximately 398 million followers on her official account. It's remarkable to see how Gomez's popularity on the platform has grown over the years, surpassing even Kylie Jenner in terms of followers.

Overall, these Instagram accounts provide valuable insights into what it takes to attract and retain a massive following on the platform. Whether it's through their exceptional talent, captivating content, or strong personal brand, these influencers have captured the hearts and minds of millions of Instagram users around the world.

Cristiano Ronaldo

With whooping 560 million followers right now, with the number increasing every day, the first of the list is the greatest Portuguese football star and one of the most popular sportsman of all times. Ronaldo's massive following can be attributed to his status as one of the greatest soccer players of all time and his charismatic personality. He regularly shares photos and videos showcasing his skills on the pitch, as well as glimpses into his personal life and philanthropic efforts. His fans are drawn to his success, hard work, and dedication, and many find inspiration in his journey to the top of the soccer world.

In addition to his impressive athletic achievements, Ronaldo has also cultivated a strong personal brand, which has helped him build a loyal following on Instagram. He's known for his fashion sense, fitness regimen, and endorsement deals with major brands, all of which contribute to his overall appeal on social media. It should be noted that Cristiano has been named as the "face" of multiple well known brands in fashion, sports and entertainment industry. Some include Louis Vuitton, Nike, Coca-Cola, Armani and a Dubai based airline, Emirates, increasing his commercial value to that of hundreds of millions of dollars per Instagram post.

Lionel Messi

As of May 2023, Lionel Messi had over 440 million followers on Instagram, making him third most-followed people on the platform. There are several reasons why people follow Messi on Instagram, including:

• Soccer prowess: Messi is widely regarded as one of the greatest soccer players of all time, and his fans are drawn to his incredible skills on the pitch.
• Personal life: Fans enjoy seeing glimpses into Messi's personal life, including photos and videos of his family and friends.
• Philanthropic efforts: Messi is known for his charitable work, particularly through his Leo Messi Foundation, which aims to provide access to education and healthcare for vulnerable children around the world.
• Fashion sense: Messi has a distinctive sense of style and often shares photos of his outfits and accessories.
• Inspirational content: Messi occasionally shares inspirational messages and quotes on his Instagram page, which resonates with his fans and followers.

Overall, Messi's combination of athletic prowess, personal charm, and philanthropic efforts have helped him build a massive following on Instagram. His fans appreciate his humility and down-to-earth personality, as well as his exceptional talent on the soccer field.

Selena Gomez

With over 398 million followers and counting, the Rare Beauty founder and singer Selena Gomez is on the fourth place of the most followed Instagram accounts. The reasons why people follow Selena Gomez on Instagram, include her music career. Gomez is a successful singer and songwriter, and her fans follow her on Instagram for updates on her latest projects and performances. And she is an actress too. Gomez has also had a successful career in acting, and her fans enjoy seeing photos and videos of her on set and behind the scenes. Fans also appreciate seeing glimpses into Gomez's personal life, including photos of her friends, family, and pets.

Gomez is known for her fashion sense, and she often shares photos of her outfits and style on Instagram. Furthermore, Gomez is a vocal advocate for mental health awareness, and she often shares messages of encouragement and inspiration with her followers. Overall, Selena Gomez's talent, personal life, and advocacy efforts have helped her build a massive following on Instagram. Her fans appreciate her honesty, vulnerability, and authenticity, and they look to her as a role model and inspiration.

Kylie Jenner

Just over 381 million followers, Kylie Jenner completes the top five of the most-followed people on the platform. Despite the people above her, Kylie is rightfully considered as the Queen of Instagram. Jenner is known for her cosmetics line, Kylie Cosmetics, and her fans follow her on Instagram for updates on new products and beauty tips. Additionally, Jenner is known for her fashion sense, and she often shares photos of her outfits and accessories. Fans also love seeing glimpses into Jenner's personal life, including photos of her daughter, Stormi, and her family and friends.

Jenner is a successful entrepreneur, and her fans are interested in her business ventures and strategies. She often shares photos and videos of her lavish lifestyle, including expensive cars, designer clothes, and luxurious vacation. Her social media presence is unmatched to say the least. Jenner is a major influencer on social media, and her fans look to her for inspiration and guidance on fashion, beauty, and lifestyle trends. Kylie business acumen, personal life, and influential social media presence have helped her build a massive following on Instagram. Her fans appreciate her entrepreneurial spirit, fashion sense, and luxury lifestyle, and they are drawn to her for inspiration and entertainment.

Dwayne "The Rock" Johnson

Dwayne "The Rock" Johnson is one of the most followed celebrities on Instagram, with over 368 million followers. The former professional wrestler turned actor and producer is known for his inspiring messages, motivational quotes, and glimpses into his personal life. Johnson's success on Instagram is not just due to his celebrity status but also to his authenticity and relatability.

One of the secrets to Johnson's success on Instagram is his ability to connect with his followers on a personal level. He frequently shares stories about his upbringing, struggles, and triumphs, which helps humanize him and makes him more relatable to his audience. Johnson also uses his platform to highlight important social issues, such as mental health, racial inequality, and diversity, which shows his commitment to making a positive impact on the world.

Another reason for Johnson's success on Instagram is his consistently high-quality content. He frequently posts photos and videos that showcase his fitness regimen, behind-the-scenes footage from his movie sets, and candid moments from his personal life. Johnson also uses Instagram's features, such as IGTV and Instagram Stories, to provide his followers with more in-depth content and engagement opportunities. Johnson's success on Instagram is not limited to his personal brand. He has also leveraged his social media presence to promote his business ventures, such as his Teremana tequila brand and Project Rock clothing line. By integrating his personal and professional brand on Instagram, Johnson has been able to create a cohesive and engaging social media presence that resonates with his followers.

Ariana Grande

At 360 million followers, singer turned beauty brand REM Beauty founder, Ari takes up the seventh post on the most followed people on the platform. Ariana's Instagram profile is a reflection of her personality, interests, and artistic style. The main reason why people follow Ariana Grande on Instagram is her music. The pop singer often shares snippets of her latest songs and music videos, giving her fans a behind-the-scenes look at her creative process. Additionally, Ariana is known for her vocal range and stunning performances, and her fans often flock to Instagram to see photos and videos from her concerts and tours.

Another reason why people follow Ariana Grande on Instagram is her style. Ariana has a distinct fashion style, often combining oversized clothing with statement accessories. Her fans enjoy seeing her latest outfits, makeup looks, and hairstyles, and she has become a fashion icon in her own right. In addition to her music and fashion, Ariana is also known for her activism and advocacy work. She uses her platform on Instagram to raise awareness about important issues, such as mental health, women's rights, and racial justice. Her fans appreciate her dedication to making the world a better place, and they look to her as a role model and inspiration.

Kim Kardashian

Kim Kardashian is another celebrity who has achieved massive success on Instagram, with over 348 million followers. Like her sister Kylie Jenner, Kardashian has built a personal brand that has become synonymous with fashion, beauty, and lifestyle. The secret to Kardashian's success on Instagram is her ability to create content that is both aspirational and relatable. She frequently posts photos and videos of herself in stylish outfits but also shares glimpses into her personal life, including photos of her family and children. By creating a balance of aspirational and relatable content, Kardashian has been able to build a strong connection with her followers and keep them engaged.

Kardashian has also leveraged Instagram to promote her business ventures, including her KKW Beauty and SKIMS brands. She frequently posts photos and videos of herself wearing the products, as well as promotions and giveaways to entice her followers to purchase them. Kardashian has used Instagram to promote her television show, Keeping Up With The Kardashians, and to share behind-the-scenes glimpses into her life as a reality TV star and businesswoman.

Beyonce

Beyoncé is another celebrity who has achieved immense success on Instagram, with over 300 million followers. The singer, actress, and entrepreneur has built a massive following by using Instagram to showcase her music, fashion, and personal life. As a multi-platinum recording artist and Grammy award-winning performer, Beyoncé often shares photos and videos from her concerts, tours, and recording sessions. Her fans enjoy getting a behind-the-scenes look at her creative process, as well as seeing glimpses of her family life.

Bey is known for her bold and eclectic style, often mixing high-end designer pieces with streetwear and vintage finds. Her fans appreciate her fearless approach to fashion and enjoy seeing her latest looks and style inspiration. In addition to her music and style, Beyoncé is also known for her activism and social justice work. She uses her platform on Instagram to raise awareness about issues such as racial justice, women's rights, and climate change. Her fans admire her commitment to making a positive impact in the world and look to her as a role model and inspiration.

Khloe Kardashian

Another member of the Kardashian-Jenner family, Khloe has managed to amass over 297 million followers, making the honorable tenth sport of the top ten most followed IG accounts. Khloe is a popular American television personality, model, and businesswoman. Her fashion and beauty content are undoubtedly the main reasons so many people follow her. Khloe is known for her interesting fashion choices, often showcasing her curves in figure-hugging outfits and flaunting her glam makeup looks. Her fans enjoy getting inspiration from her style, and she often collaborates with beauty brands to share her favorite products and tutorials. In addition, Khloe owns a successful beauty brand, "Good American," which features a range of inclusive clothing and beauty products for women of all shapes and sizes.

Another reason why people follow Khloe Kardashian on Instagram is her personal life. Khloe is a member of the famous Kardashian family, and her fans enjoy seeing glimpses of her family life and relationships. She is also a mother to her daughter, True, and often shares heartwarming moments with her followers. Her honesty and vulnerability about her personal struggles, such as her health and fitness journey, have also garnered her a dedicated fanbase who appreciate her authenticity.

What Are The Secrets of Instagram Success? 

Well, there are several things that the most successful Instagram accounts have in common. Firstly, they all post high-quality, visually appealing content that resonates with their audience.  Also, they engage with their followers regularly, whether it's through comments, direct messages, or hosting live streams. They use hashtags strategically to make their content more discoverable and reach a wider audience. They collaborate with other Instagram users to cross-promote each other's accounts and reach new audiences. Finally, they use Instagram's features creatively, whether it's through Stories, Reels, IGTV, or other functionalities.

How Do You Remain On Top and Why Do Some Companies Fail? 

To remain on top on Instagram, it's essential to keep up with the platform's ever-evolving features and functionalities. It's also crucial to stay on top of trends and engage with your audience in new and innovative ways. One of the reasons why some companies fail on Instagram is because they fail to identify and cater to their target audience. Another reason is that they don't post consistently or post low-quality content that doesn't resonate with their audience. Finally, some companies fail on Instagram because they don't use Instagram's features effectively or fail to engage with their audience regularly.

How to Rank Higher on Instagram and Get More Likes?

Firstly, it's essential to post high-quality content consistently that resonates with your audience. Using relevant hashtags can help your content reach a wider audience and get more likes. Besides, engaging with your followers and potential followers through comments, direct messages, and live streams can help you build a loyal following and get more likes. Finally, using Instagram's features creatively, such as Stories and Reels can help you rank higher on Instagram and get more likes.

Instagram likes are a crucial metric for measuring the success of your posts on the platform. Likes not only serve as a validation of the quality of your content but also help your posts rank higher in Instagram's algorithm which can help you reach a wider audience. However, it's worth noting that Instagram has recently started hiding likes in several countries, which means that users can no longer see the exact number of likes on a post. This change has sparked a debate about the importance of likes and whether they should still be considered a relevant metric for measuring Instagram success.

Conclusion

Social media has revolutionized the way we connect with people and brands around the world. Instagram, in particular, has become a powerhouse platform for influencers, celebrities, and businesses to showcase their content and connect with their audience. From the most-followed accounts to the most-liked posts, these metrics have become a benchmark for success on Instagram. It is clear that authenticity, creativity, and engagement are key factors in standing out on the platform and building a loyal following. Whether it is through stunning visuals, relatable content, or a social cause, Instagram has provided a platform for individuals and brands to connect with their audience in meaningful ways. As Instagram continues to evolve and grow, we can only expect more exciting developments and opportunities to emerge for content creators and consumers alike.