How to run Facebook ads in 2023

Our team member, Javier, sat with the experts in Facebook ads. He has compiled a list of the ‘most asked questions’ and got the answers from the trusted people. Let's get started!

Can we run ads on the new Facebook page?

Yes, you can run ads on a new Facebook page. It is easy to set up an ad campaign and monitor its progress in the Ads Manager. However, before doing so, make sure that your page complies with all of Facebook's advertising guidelines.

Can I run Facebook ads from my personal account?

No, you must have a business page to run ads on Facebook. Personal accounts cannot be used for business or advertising purposes.

Is it legal to charge for advertising on your page on Facebook?

Yes, it is perfectly legal to charge for advertising on your Facebook page provided that you follow all the rules of the platform and comply with local laws regarding online marketing and advertising.

Why does Facebook restrict your page from advertising?

Facebook restricts pages from running advertisements in order to ensure that its users have a consistent and quality experience. It also prevents malicious actors from using ads to abuse or mislead people, or spread false information.

Is it worth it to advertise on Facebook?

Yes, it can be worth it to advertise on Facebook when done correctly. Ad campaigns on the platform have the potential to reach a large audience while being cost-effective. Additionally, you will be able to track and measure your results with detailed analytics. Ultimately, it is up to you to decide whether or not investing in ads makes sense for your business goals.

What goals should you set when running a Facebook ad?

When running a Facebook ad, you should set specific goals that align with your business objectives. Examples of such goals could include increasing brand awareness, driving web traffic, promoting an event, or generating leads. You should also decide on the budget and timeline for the campaign to ensure that you are able to meet the desired results.