How to Leverage Content Creation for LinkedIn Success

Published on 28.01.2026 by Chizoba T

In the current social media landscape, content curation has emerged as a powerful tool for creators to save time and resources. Since you don't need to brainstorm and create original content, you can ensure a steady stream of content for your social media account.

One of the top platforms you can use for content curation is LinkedIn. With a strong LinkedIn content curation strategy, you can generate more leads, position yourself as an authority in your niche, and ease the burden of creating new content. It can also be a good strategy when using employee advocacy to humanize your brand. In this article, we will guide you through the steps of curating content on LinkedIn.

Best Type of Content to Post on LinkedIn

When posting on LinkedIn, ensure the content aligns with your target audience. You can post a wide range of content on LinkedIn, such as:

  • A reaction to a post.
  • Responses to some of your FAQs.
  • Excerpts from podcasts, webinars, or interviews.
  • Post screenshots from experts in your niche.
  • How to create content and tutorials
  • Latest industry events and tutorials.

Why Consider LinkedIn Content Curation

Content curation can be an excellent strategy for triggering conversation with your audience and increasing engagement. By curating content that your target audience is interested in, you can increase engagement and improve visibility. No matter who the original author of the content is, you need to ensure that you provide your audience with value. This can be a strong lead-generation strategy to help you build your brand's trust and authority, driving greater growth.

Remember that it will take you less time to curate content than to create it, especially if you are a creator working alone. By curating your LinkedIn content, you can save time and ensure a steady flow of high-quality, engaging content. Additionally, your audience will get high-quality content from a wide range of sources.

Tips on Curating LinkedIn Content

For the best results with curated content, follow these tips:

Perform Thorough Research

Before you can curate content, research your target audience thoroughly to understand their interests and preferences. An example of a brand that does this properly is BuzzFeed, which targets college students and young professionals. This has enabled them to categorize their content according to the unique needs of the demographic using different engagement formats such as memes and quizzes.

Find Relevant Content to Share

One factor that will affect the quality of your curated content is the source. Therefore, you must begin by finding high-quality content that discusses your target audience's challenges and interests. When finding relevant content, focus on pieces that cover different angles of the topic and consider why you think each article will resonate with your target audience.

Avoid adding articles you feel are outdated, irrelevant to your target audience, or overly complex or technical. Don't add overly promotional content or content from non-credible sources.

Add a Unique Perspective

Make sure you add a unique perspective to your stories, as doing so will keep your audience hooked and engaged. When you share some personal insights and experiences, you can bond better with your audience, making the content more memorable and relatable.

Therefore, instead of just reposting articles, add a short, thoughtful introduction that serves as a compelling commentary, summarizes your article, shares your perspective, and invites network conversations. When doing that, avoid simply copying or paraphrasing a large section of the main article. Don't sound too salesy; ensure your voice is professional, insightful, and conversational.

Add Some Compelling Headlines

On LinkedIn, your content headline is a good opportunity to grab your audience's attention. A good headline should be relevant, concise, and self-explanatory in your content. It shouldn't involve some complex language that might discourage your readers. When you create a top headline, you can be assured that your content is reaching the right audience.

Leverage Keywords and SEO

SEO is an essential step in increasing content visibility. By identifying and using the right keywords, you can improve your content's ranking in search results. You can improve your SEO strategy with several steps, such as:

  • Understanding the needs and preferences of your target audience.
  • Using audience analysis to build a list of keywords.
  • Using SEO tools such as “People Also Asked” to expand keywords.
  • Organizing keywords to match their usefulness and relevance.
  • Adding one to three primary keywords and a few secondary keywords.
  • Keep on monitoring and refining the SEO strategy.

Restart Conversations with Follow-up Comments

When you notice engagement on your curated content slowing, use a well-timed follow-up comment to bring the conversation back to life. This can be key to reframing a topic with a fresh question or insight, encouraging renewed interaction and ensuring you don't repeat the original content. Alternatively, you can use new insights to reshare the original posts or begin your conversation.

You can also add a new angle to the topic, reference new trends or developments, or use thought-provoking questions to help your network re-engage and drive new conversations. Avoid adding any irrelevant content that doesn't enhance the original content.

Use the LinkedIn Repost Feature

LinkedIn has a repost feature that lets you curate content on the platform. Under the drop-down menu, choose the option to repost with your thoughts, so you can add unique insights to the post you are sharing and increase its value for your audience.

Tag the post’s author so they are also notified when you share the post with your network. This will increase your visibility with them before you even send the invitation to connect. This can be particularly important for people you are trying to create a relationship with, such as influencers, potential partners, or prospects. For instance, after sharing a post from your prospects and they say thank you or engage with it, you can use that opportunity to invite them to connect.

In Conclusion

If you want to succeed on LinkedIn, one of the skills you need to have is the art of content curation. This is important on the platform because professionals are looking for high-quality, outstanding, and engaging posts. As the old saying goes, content is king. By following the linked curation content tips above, you can research, organize, and create outstanding curated content that will position you as a thought leader in your niche. You can read our guide on creating an employee advocacy content strategy.