Best Third Party Tools to Track YouTube Video Views

Published on 17.04.2024 by Chizoba T

If you need to succeed with your YouTube channel, one of the things you need to do is track your metrics. This is especially true because you need a certain number of views to monetize your channel. Besides, some statistics, such as the average watch time, affect your video's ranking. 

While YouTube analytics will provide most of these, the tool may not show you some of the numbers you need. For instance, to peek at your competitors' channels, you should consider using top third-party YouTube analytics tools to improve your ranking.

What are YouTube Analytics?

YouTube analytics provide essential data and insights into the performance of your channel. The metrics show information on your audience, your video's performance, and how viewers engage with your content.

Importance of Using Analytics Tools

If you are a YouTuber, you should consider using analytics tools for the following reasons:

Improve Your Content

YouTube analytics provide valuable data to help you see your channel's performance. When you analyze metrics such as watch time, views, and engagement, you can quickly identify the videos that resonate with your audience and those that need improvement. With this data, you can create videos that meet the needs of your audience as you can determine:

  • The topic your audience is more interested in.
  • The kind of titles and thumbnails they are clicking.
  • The kind of visuals that bring in more clicks.
  • The topic that brings more engagement.
  • The length of videos preferred by your audience.

Content Optimization

YouTube analytics will show you the sources of traffic to your channel. This could be from suggested videos, search bars, social media, or other external websites. Once you identify the primary source of traffic to your videos, you can then optimize your marketing efforts from those sources. For instance, if most of your traffic is from the suggested videos, you can optimize your channel for SEO, helping you gain more traffic.

Interactions and Engagements

You can tell how viewers receive your content depending on the metrics such as comments, likes, and dislikes. Looking at these metrics will help you determine the effectiveness of your videos. It can also encourage you to interact more with your audience. You can foster a sense of community by responding to your viewer's comments and engaging with them. This can also improve your relationship with them.

Understand YouTube Audience

To have a successful YouTube channel, you should also understand your demographic. By looking at the analytics, you can understand essential data such as your audience's age, location, and gender. You can then use this knowledge to change your content strategy to meet the interests and preferences of your audience. In return, you will get higher engagement and loyalty.

Get Revenue-related Metrics

On YouTube Analytics, you can see data related to your revenue, such as estimated earning, subscriber growth, and ad performance. When you track these metrics, you can access the financial performance of your channel and adjust to improve the monetization potential. By identifying the videos that bring the most revenue, you can change your video strategy to focus on content with the most return on investment.

Vetting Influencers for a Campaign

If you plan to work with an influencer, YouTube data analytics can provide insights into the right influencer for your campaign. Working with the right tool can help you determine  information such as:

  • The average engagement rate of an influencer.
  • Number of fake followers they have.
  • Source of their traffic.
  • How safe is it to work with an influencer for your brand?

Determine the Performance of Various Video Elements

Creating a good YouTube video combines several elements. These include:

  • Thumbnails
  • Keywords and hashtags
  • Captions
  • Channel branding
  • External links

You can look at YouTube analytics to determine which elements impact video performance the most.

Top 5 Best Third-Party YouTube Analytics Tool

YouTube Analytics is the native YouTube tool that is best suited for tracking your metrics. However, there are third-party tools that will provide you with additional information on the performance of your videos and channels. These tools can also give insight into your competitors and channels, something the YouTube Analytics tool will not do. Here are the top 5 tools:

VideoIQ

If you are a content creator searching for a tool that will provide robust data to help you with your creation, you should consider VideoIQ. With a free plan for basic features, this can be an excellent tool for beginner creators. Besides, it provides all the information you need for your video creation.

Some of the metrics you can see on VideoIQ are:

  • Daily video creation ideas. Uses AI to analyze other channels and provides video ideas depending on the ranking of those channels.
  • Channel audit feature. Shows the number of subscribers you have gained or lost over a particular period. You will also see if there is an increase or decrease in the number of views and changes in the average watch hours. This helps to increase your YouTube views.
  • Video creation ideas. Provide suggestions depending on what is working and what isn't. The tool can suggest adding elements such as end screens to videos, custom thumbnails, and a playlist for your videos.

Therefore, VideoIQ is one of the best tools to help you build your viewership and increase the number of subscribers.

SocialBlade

Are you searching for a good tool for competitor research? Social Blade is one of the best options out there. This free analytics tool lets you see a range of data on your competitor's channels. All you need to do is enter a channel name; the tool will provide you with all the data you need.

Some of the competitor details Social Blade will show you include the following:

  • Their best-performing videos.
  • Number of views and subscribers. It will analyze how the views and subscribers of a channel are growing.
  • Country of the channel.
  • Type of channel. It will show you channels creating content similar to yours so that you can determine the level of competition.
  • Channel ranking in subscriber count, niche, and video views.

Social Blade will give you all the data you need to evaluate your competitors. If you are searching for an influencer, it will show you their potential standing.

TubeBuddy

Another popular YouTube analytics tool that comes as an extension is TubeBuddy. The tool has free and paid plans starting from as little as $9 monthly. Besides, it has many features that can take your SEO efforts to the next level. Some of the features of TubeBuddy are:

  • Seo Tools. These include keyword explorer, suggested tags, SEO studio, video A/B testing, and the best time to publish.
  • Detailed Analytics. Another tool you will love from Tube Buddy is the analytic feature that will show you what is working and what isn't. Some top analytics features are health reports, retention analyzers, social monitors, competitor scorecards, and rank trackers.
  • Productivity Tools. With TubeBuddy, there are lots of manual YouTube tasks that will be simplified. This is because of its productivity tools such as canned responses, bulk metadata updates, thumbnail generator, video topic generator, and Publish to Facebook.

You can complete a lot of SEO tasks with the upload suite. You will find the keyword explorer here to show you the keywords you should put your efforts into. All you need to do is type your video idea in the search box, and the extension will give you keyword ideas that you can target with high search volume. The tool will also give a score to a keyword, which indicates the possibility of ranking for the keyword.

Unmetric

This is an AI-powered tool that will provide insights into Your YouTube metrics. It will show you your YouTube marketing strategies and analyze your progress toward your goal. Unmetric will provide insight into your competitors, peers, and YouTube partners. Some of the features that make Unmetric a top tool are:

  • Ability to monitor hashtags
  • Video views analytics
  • Customer engagement
  • Competitor analysis
  • Content analysis
  • Share of voices

As an AI-driven tool, Unmetric processes data more effectively. It's also user-friendly, with no complex features.

Vidooly

With Vidooly, you can easily track YouTube campaigns and the results you get from them. The tool has many features that can solidify your marketing campaigns and help you stay ahead of the competition. Some of the key features of the tool are:

  • Video tags
  • Competitor tracking
  • Best upload tools
  • Analysis of subscriber behavior
  • Comment management
  • Hashtag suggestions

Implementing the Vidooly suggestions allows you to grow your YouTube channel and outrank the competition. The tool also has premium but affordable features, costing from $9 per month.

Final Thoughts

With the top third-party YouTube video view tools, you can easily tell whether your channel is performing well. This is because you will receive many details on your channel and the competition. You should also learn how to create great YouTube videos for even better results.