2 Channel Related Tips for YouTube Marketing

YouTube is a very interesting platform. Anyone who has video content can promote it on YouTube. It’s the biggest video platform in existence and a personal favorite for millions. Today, we will talk about advanced tips to use for YouTube marketing.

Channel Art is Vital

When it comes to attracting attention from YouTube users, you should have the perfect channel art. When a random user lands on your channel, they check the channel art first. The logo and header image is the first impression YouTube users get on your channel. You need to choose images wisely and at the same time, you can start A/B testing for the selected channel art. 

For instance, have one image for one week and another one for the second week. Try to track everything and understand which of those images worked better. Your channel art has to be visually dynamic. There a free tool for channel art called Canva with ready-made options and all-size images for your needs. 

Featured Video

Just like channel art, it’s important to have a featured video on your channel. When random users land on your channel, they need an explanation about your channel. Every successful YouTube channel has a private feature video where they explain the idea behind their videos, strategies, etc.

If you have a channel for your business/brand, then your featured video has to explain your brand/business idea to viewers. It’s important to have a featured video because viewers need an explanation as to what your brand represents the moment they get on your page.