Top Instagram Marketing Trends in 2020

Are you wondering what could be the most effective trend on Instagram this year? Well, 2023 has seen a surge in digital marketing through Instagram. Keep in mind that Instagram's representatives believe that good content is still an essential factor for success. Although content could be very high-quality, marketing trends will change the way you approach businesses on Instagram.

Influencer Marketing at its Best

Back in 2019, Instagram launched a new feature for e-commerce brands. That update was called “check-out.” Millions of users on Instagram got the chance to buy products without leaving the application. That was the most significant improvement since 2016 in the social e-commerce industry.

Experts believe that 2023 will be the biggest year for e-commerce brands. Influencer marketing is the primary tool for e-commerce companies, and will help skyrocket sales in 2023. We see the daily growth in the number of Influencers on Instagram because of the ease of working with influencers on the platform.

Cross-promoting on Tik-Tok

Do you know that Tik-Tok is still a very popular application? Teenagers have remained crazy about it, and now the young generation can’t live without it. If you don’t know about Tik-Tok, then you’ve lived under a rock for the last two years.

The question is, how do you benefit on Instagram with your Tik-Tok content? Well, experts believe that users who have Tik-Tok videos should upload it on Instagram too. Tik-Tok videos are no longer than 5-15 seconds, so it won’t be hard to upload those videos.

Cross-promoting is always a good idea, and you shouldn't miss this opportunity. Keep in mind that one video can give you content for both platforms—Instagram and Tik-Tok.

Time to Focus on IGTV

As you may know, Instagram has introduced the world to IGTV. It’s a feature where you can upload full-length videos. On your regular profile, you can’t upload a video longer than 59 seconds. The scenario is different with IGTV because you can upload full-length videos.

Another trend is that IGTV will dominate the attention of Instagram users. People who love Instagram will stay on the application to watch your videos. If you have YouTube videos, it’s better to upload on IGTV because it will get more exposure. People don’t like leaving the application, so giving them full-length videos will get you more attention.