Pick on Instagram Metrics that will work for your Brand

You can make your Instagram viewership rating swell and attract a lot of traffic via Instagram metrics. However, you should not work too hard without having achieved some amount of success or a concrete plan. You may find it cumbersome to go through every graph and number to see if your strategies are working well. To deal with all the vast data, you have to be smart enough to know which metrics that need your focus.

Let us breakdown some of the most primary Instagram metrics that require your monitoring:

• Impressions – It gives you the data (insights from 7 days) for analyzing the total number of viewers who have seen your posts and highlights those posts that have not received any likes and comments. Your promotional activities can be scrutinized by using this technique. You can take the help of hashtags to reach out to a wider audience and slowly lift your impression.
• Engagement – All the likes, shares, and comments are used to decipher your engagement rate. If you look closely at the engagement activities on individual posts, you can get a fair idea about the likes and preferences of your followers.  You can chalk-up an engaging content after gaining relevant information on your engagement rate. For example, comments are a very essential type of integrations, especially aiding you to build the initial phases of your Instagram account. You can build a good relationship with your followers and raise the engagement rate graph.

Calculate your engagement rate so that you can check on your account performance and find new ways to improvise for better results. This rating is a valuable metric to find out how the influences can attract the target audience and help in predicting the engagement response for your sponsored content.

• Hashtags  – It is no surprise that Hashtags are a prominent feature on Instagram. According to reports, posts with just one hashtag can gain ground with a 12 percent engagement rate. Hashtags are like keywords in terms of the SEO technique. You can study the popular Insta posts and make a list of all catchy Hashtags that can land you with new followers and bring some genuine engagement action to your account.

Your posts will be seen by more people and you can earn more influencing points. You can even come up with new Hashtags to create user-generated content. Generate your own hashtag and you may find that many posts have popped up. If you wish, you can repost the posts and make people aware of your hashtag. This can increase fan loyalty towards your page.

Some interesting Instagram facts include the following:

• Every single month, Google witnesses almost 17 million searches for Instagram
• By the year 2018, Instagram had over one billion users worldwide
• Insta gets 4 billion likes in a single day
• Over 95 million images are uploaded by active users every day on Instagram
• Video posts get more engagement rate than normal image posts
• 72% of users have become active shoppers and purchased products that they saw on Instagram

You can also increase Instagram views by purchasing them at discounted rates. You must purchase from service providers who offer authentic and active people, who can slowly increase your organic traffic. Buying Insta followers or views can have a direct effect on your popularity, thus offering better chances of success.