Introduction to Facebook advertising for beginners

Since the first ad on Facebook, many things changed. Currently, Facebook is the most extensive social network around the globe. Many things were implemented on Facebook that people could not believe in the last decade. For instance, people can sell their products via chat-bots, create 360-degree videos and get attention from billions of users. Today we will go through the basics of Facebook marketing (advertising).

Create Facebook page

You can create advertising from a personal account. Create a Facebook page, and then you can create a first ad on the platform. Experts suggest that Facebook pages have to be warmed-up properly. What do they mean under 'proper warm-up'? Facebook pages must have little interaction and likes. You can buy Facebook page likes from trusted services and interact with the people on the page's posts. Affiliate marketers and advertisers who run Facebook campaigns know that having likes on Facebook makes life easier. Facebook's approval algorithm is not easy, so we have to follow every possible advice from advanced marketers. You can buy likes on a Facebook page that has a perfect jump-start (check the image below - you'll see how pricing works).

The Facebook page needs to be authentic. After getting likes on the posts and page itself, you need to create a logo. It does not need to be perfect or professional looking (although it's better). Add the logo of your page to the main profile picture. Add BIO so that Facebook could verify your page's authenticity. 

Run the first campaign on Facebook

Before running the first campaign on Facebook, you need to understand the basic concepts of these three elements:

• Campaigns: It's the house for every Facebook ad or ad-set. All the assets you have on Facebook will be visible to you in this element.

• Ad sets: These are groups of ads that target a particular group of people (location, interest, likes of specific pages, etc.). When you have various targeting options, then you create different ad-sets.

• Ad - individual adverts on Facebook. Every Ad you create on Facebook will be stored in this element.

When you first start running Facebook ads, the platform offers you two options - Ad Manager and Power Editor. The 'Ad Manager' element is perfect for solo advertisers and companies who don't have to control a big portion of ads. If you have hundreds of ads in different targeting groups and want to control those ads/ad-sets easily, choose 'Power Editor'. As for a beginner, it's better to start with an ad manager - it's easy to step into the Facebook advertising game with "Ad manager" (check the image below - AD Manager had an easy interface for beginners).

Before running the first ad on Facebook, remember this one important thing - have a budget ready. Facebook will ask you for a 'daily' or 'project' budget. Daily budget means that you've to spend a particular amount ($$$) every single day until you pause or finish the campaign manually. "Lifetime budget" is an exciting element - You can put $1000 as a lifetime budget, and Facebook will spend it in the 'lifetime' of the campaign. If you set 30 days as a lifetime for a campaign, Facebook will spend $1000 in those 30 days.