Instagram Video and its Role in the Modern Community

According to statistics, more than 92.3% of Internet consumption globally is based on video content. With the use of video content on the internet, marketing becomes much easier for modern businesses, organizations, or individuals. With the use of videos, it is much easier to promote your brand, products, or even services in a more unique way. Various types of videos are useful for marketing. These include:

• Live Event Videos
• How-to Videos
• Explainer Videos
• Viral (entertainment) Videos
• Corporate Training Videos

Why Choose Videos for Marketing?

Video content is especially helpful to increase the search engine ranking with the open rates and click-through rates more efficiently. To reach a higher number of the target audience, it is best to choose the right social media platform. More than 86% of online video marketers use video content to reach their goals. These are reasons why you should consider using videos:

Video Boosts Better Conversion Rates

More than 64% of online consumers buy products by considering videos with ads and video demos about the product online. Now with the use of videos, it is a prominent option for reaching more audience in a more cost-effective way. Video marketing is the future and more than 86% of people feature video-based on-brand videos or demos.

Video Directs Appeal on Emotions

Normally, videos enable the marketer to make a direct appeal on the emotions of users via music or statements. With the use of videos, it is easier to attach your concepts with facial expressions. A emotionally appealing video attracts more audience or viewers.

Creating Your Own Story

The use of video marketing is a much more unique option for giving a complete overview of a brand, product, and service. Story videos leave viewers with the power to choose better adventure. Of course, it is considered a great option for demonstrating a product's qualities and characteristics.

What is IGTV? Why is it Famous?

IGTV or Instagram TV is a long-form vertical video channel that is easily accessible on Instagram. IGTV was launched on 20 June 2018, as an Instagram feature for sharing, as well as viewing videos. Similar to Instagram Stories, IGTV makes it easier to upload your videos online. One of the significant differences with IGTV is that a user uploads the video content for a long time, which can be up to an hour. Videos can be viewed for 24 hours before it disappears.

IGTV videos have been specially designed for uploading longer-sized video content when compared to Instagram Stories. Normally, users can make videos even up to 10 minutes duration. However, only verified users can make videos for more than an hour.

According to statistics, more than 90% of consumers buy from brands that they follow on social media. The initial market reception upon the release of IGTV was optimistic. The EMarketer expects Instagram Company to earn more than $5.48 billion from the U.S. revenue. Share price with Facebook was up over 2.2% which is nearly $202. Buy Instagram video views to easily increase your popularity among your viewers. 

What Are the Advantages of IGTV?

IGTV has become the most preferred option for sharing video content online and it is been used worldwide. Get Instagram video views to increase the popularity of your content online. It is a much easier option for creating hour-long episodes and even long-term series. These are the advantages:

• Easy to view vertical and full-screen videos
• The full 60-minute recording time is available
• IGTV videos can be played from the Instagram app and the IGTV app
• Swipe up the call-to-action option on the videos
• No ad options available—Ad free zone

How to Use IGTV for a Successful Video Marketing

Now IGTV has opened a new avenue for individuals, celebrities, and business to enhance their Instagram marketing strategy in a much more unique way. IGTV Channel is widely used for the better marketing of a brand or an event online. When you buy Instagram video views, it improves your style of marketing to more people. Below are the reasons to use IGTV for a successful video marketing:

• Boosting the Visibility of Products

Instagram is an effective social media platform suitable for every business. Instagram TV supports long-form video content and easily generates more opportunities for the user to create higher traffic. Check out the Instagram video views free trial to easily boost the visibility of your products or services.

• Opportunity to Educate the Audience

Based on a recent study, tutorial videos or demonstration videos are considered as popular types of video content that most marketers prefer to use. It is easier to post explainer videos that would introduce your business. The advantages of explainer videos are:

• Generates better opportunities with higher engagement
• Easier to increase better opportunities for your community building
• Reach a new audience
• To highlight recurring shows
• Develop the community

Tips for IGTV Videos

Now, you have the opportunity to buy Instagram video views and easily improve your popularity on social media. When you have a larger profile and verified accounts, you get the opportunity to upload videos with up to 60 minutes length.

• Videos need to be uploaded in an MP4 file format
• Video Resolution and Size: Vertical video ratio is 9:16 and horizontal video ratio is 16:9
• The minimum frame rate of 30 FPS
• Minimum resolution of 720 pixels

How to Upload Videos on IGTV

Instagram TV is mainly suitable for improving discoverability as it is easier to create and upload one-minute previews across a channel. With this technique, brands have a better chance of gaining more followers, as well as the attention of the audience. It is also easier to buy Instagram video views online. Below are the steps to create and upload videos on IGTV:

• Open the Instagram app
• Click the IGTV logo on the top-right corner in the home feed
• Click the gear icon on the right side of the screen
• Tap "Create Channel" on Instagram TV
• Follow the on-screen prompts
• Upload your videos from your device, gallery, or live videos