Instagram as the Source for Dropshipping Business Part II

In the second part of this guideline, we will talk about Instagram methods that can help your dropshipping products.

Create the store on Wordpress or Shopify

First of all, you have to create a shop on Shopify or Wordpress. Shopify is a bit expensive because you’ve to pay a monthly fee, while Wordpress is a free platform. You don’t need to pay to use Wordpress as a content management system. There are many free themes that can help you build the store. Keep in mind though that Shopify has a perfect customer service, and you’ll get help on any question or problem that may occur while building a store.

Contact Instagram influencers

It’s important to contact Instagram influencers who have the power to influence followers and sell your product. You can ask for the price for a regular post or “story” function. It’s important to ask for prices for a different duration. You can start with 12 hours promotion and go for 2–3 days.

Instagram influencers that have a minimum of 10,000 followers could be the perfect fit for your strategy. Accounts that have less than 10,000 followers are not worth your time. Also, you should pay attention to accounts that have a good engagement rate on their posts.

Instagram Advertising

You can use Instagram advertising. The general belief by marketers is that advertising on Instagram is very expensive. That’s why most online marketers choose advertising through Instagram influencers. Direct advertising could also give you a bad response. For example, you may target someone who is not interested in your products. He/she may comment on your promotional post and other people will see it, yet not buy it. When it comes to Instagram influencing, it's different because they already have a fan base, and that’s why it’s easy for them to promote your product.