How YouTube Influencers Maximize Their Marketing Efforts
Published on 26.09.2019 by Lela
As you know, YouTube is the biggest video engine, with lots of influencers from all industries. Today, we will go deep down and find those hidden gems that the biggest influencers use to maximize their marketing efforts. Your business needs a perfect marketing plan for a successful campaign, and the best way to optimize your marketing plan is to follow the “working” method. We can find practical tips from people who have been there, done that, and achieved success.
Getting Close to the Fan Base
If we follow the footprints of David Dobrik, we will see that he stays close to his fan base. David has 19 million subscribers on YouTube, and is frequently posting, but he always stays true to his fans. Being loyal and close to a fan base is essential. For example, David meets with fans and adds random moments with fans in each video. If you take a close look at the comments on his videos, you’ll see that fans are happy with David’s videos and approach.
Spread Your Video Content in Different Accounts
Do you want to maximize your marketing efforts? Try to spread your content on different accounts. For example, David Dobrik has few channels on YouTube, and he posts on each one of them. With this method, you get more exposure. If a fan does not like your daily YouTube content, then he/she may like your “behind the scenes” videos. That’s why you should create accounts for different purposes. You are leveraging and maximizing your marketing efforts wisely if you do this.
Keep Up With Trends
David has one more channel related to Podcasts, and that channel has more than 500,000 subscribers—those loyal fans who love listening to the podcast. That’s genius marketing effort, as David’s team has different channels where people check out for a different purpose.
If you don’t follow the marketing trends, you will be out of competition soon. The podcast is a fast-growing industry as people love listening to interviews, opinions, etc. A podcast is just an example of how you can follow the trend and use it as an advantage.
Create a Team and Promote Them
If you are alone and one day you lose everything, what are you going to do? Start over from scratch, and it could be even harder for you to revert to the same results. When you have a team (meaning different people with same authority), everything becomes more manageable.
David Dobrik has a team, and they are friends who are also popular among youngsters. Most of them have a minimum of 2–3 million subscribers and post videos frequently.