How to Replicate Successful YouTubers Marketing Plan Part II

Are you wondering how to be a succesful YouTuber? Today, we are going to break down the strategy of Liza Koshy. Liza is one of the most successful YouTubers who has not limited her performance to only YouTube. Currently, she is most known for fun shows, TV series, etc.

Two Channels Strategy: It’s Inevitable

Another person who runs two channels is David Dobrik. You may be wondering why it’s essential to create two channels. First of all, diversification is critical. If you don’t diversify content and upload everything on one channel, it will be a wrong marketing decision. You need to streamline your content and have a wide range of subscribers and fans. These fans can then watch the YouTube channel of their choice based on its content.

Liza uploads her TV series on her main YouTube channel that has 17 Million subscribers. Also, you can see “behind the scenes” and music videos. On the other hand, the second YouTube channel (8 Million subscribers) is for vlogs and fun.

What’s Liza Doing?

Well, today, she is a famous artist and has a TV series, music videos, etc. But how did she achieve colossal success? Liza was not Vlogging from the start as she was the first generation of YouTubers. As a talented actress, she created content with different personalities, developed various characters, and developed videos around that content. That’s how Liza became so widely popular on YouTube. Right now, her marketing team is busy pushing her content as she is also into TV series, music videos, etc.

How to Come up With Content Ideas?

Liza is a perfect example of simplicity. You don’t need to come up with a new wheel to capture eye-catching videos. Liza has 17 Million subscribers, and her videos get up to 10 million views—that’s 50% engagement with just standard videos. You can check her YouTube and you won’t see any creative or out-of-the-box ideas.

Liza follows the simple recipe for success—she creates content around the activities she is fond of. For example, Liza loves dancing, and you’ll see hundreds of videos on the channel that's only related to dances. Also, Liza loves cooking, and you can capture different niche down videos around dishes. Sometimes, Liza combines food and dancing, so it’s easier for her to get content ideas.

Just like Liza, don’t be trapped by dogma, and that you need to think outside the box. The main factor is if you are ready to capture videos about your hobbies, everyday activities, etc. It is this kind of content that will stand you out.