How to replicate successful YouTubers marketing plan
Published on 29.09.2019 by Lela
David Dobrik is a very famous YouTuber. He was young when he recorded the first video and posted on YouTube. As of now, David is one of the most prominent YouTubers in the world. Today we want to break down those marketing tricks David uses every day to achieve success on YouTube.
Vlog daily, but don’t post every day
David is Vlogging every day, but he is not posting every day. It means that David records every single with his camera, but in each vlog, he includes two-three days. Posting frequently is essential, but the YouTube algorithm looks at the level of continuity. Posting videos every day could be the most challenging task. It takes hours to record video and then edit it - you won’t have time for offline things. Instead of posting daily, David creates two-three days vlog, but he is consistent. David posts on every third day and at the same time. YouTube algorithm boosts channels that can stick to one posting time. That could be a big game-changer for you – Post frequently but stick to the main plan and don’t overdo/underdo it.
Second YouTube channel
It’s no secret that you should put eggs in different baskets. If something happens with one account, you will have enough sources to continue on the second channel. What should you post on the second channel? David has second YouTube channel where he posts vlogs that could not make it first channel. It means that he gives loyal fans access to behind the scenes. David Dobrik fans know what’s going on in David’s house, behind the camera, etc.
Being loyal and faithful to your fans
David has 14 million subscribers on the main channel and more than 6 million on the second channel. How to achieve success like David? Well, David stays humble and is true to his fans. Remaining loyal to fans means that you should explain everything. You should not stage anything and just be yourself. Dobrik’s fans know what’s going on in David’s mind, heart, love life, personal or financial life, etc.
David frequently posts about his feelings. For example, a few months ago, David wanted to leave YouTube and posted a video about it. He confessed to fans and explained the reasons why he wanted to go to the platform.
Using click-bait headlines
David’s videos get up to 10 million views per video, while he has only 14 million subscribers. Dobrik converts ordinary fans into regular viewers with the help of clickbait headlines. Clickbait is not evil marketing plan if it’s done right. David’s videos always have some drama and comedy stuff going on, so he uses clickbait headlines to get more attention.