How to Replicate Successful YouTubers Marketing Plan

David Dobrik is a very famous YouTuber. He was young when he recorded his first video and posted on YouTube. As of now, David is one of the most prominent YouTubers in the world. Today, we want to break down those marketing tricks David uses every day to achieve success on YouTube.

Vlog Daily, But Don’t Post Every Day

David is Vlogging every day, but he is not posting every day. It means that David records every single thing with his camera, but in each vlog, he includes two–three days of activities. Posting frequently is essential, but the YouTube algorithm looks at the level of continuity. Posting videos every day could be the most challenging task. It takes hours to record videos and then edit it—you won’t have time for offline activities. Instead of posting daily, David creates two–three days vlog, but he is consistent. David posts on every third day and at the same time. The YouTube algorithm boosts channels that can stick to the same posting time. That could be a big game-changer for you, so post frequently but stick to the main plan and don’t overdo/underdo it.

Second YouTube channel

It’s no secret that you should put eggs in different baskets. If something happens with one account, you will have enough resources to continue on the second channel. So, what should you post on a second channel? David has a second YouTube channel where he posts vlogs that could not make it to the first channel. It means that he gives loyal fans access to behind the scenes activities. David Dobrik's fans know what’s going on in David’s house, behind the camera, etc.

Being Loyal and Faithful to Your Fans

David has 19 million subscribers on the main channel and more than 6 million on the second channel. Now, how can you achieve success like David? Well, David stays humble and is true to his fans. Remaining loyal to fans means that you should explain everything. You should not stage anything and just be yourself. Dobrik’s fans know what’s going on in David’s mind, heart, love life, personal or financial life, etc.

David frequently posts about his feelings. For example, a few months ago, David wanted to leave YouTube and posted a video about it. He confessed to fans and explained the reason why he wanted to leave.

Using Click-bait Headlines

David’s videos get up to 10 million views per video, while he has only 19 million subscribers. Dobrik converts ordinary fans into regular viewers with the help of clickbait headlines. Clickbait is not evil marketing plan if it’s done right. David’s videos always have some drama and comedy stuff going on, so he uses clickbait headlines to get more attention.