How to Measure the Success of Your Content Curation

Published on 05.02.2026 by Chizoba T

Content curation is a powerful strategy for marketers to deliver outstanding content to their audience without the stress of creating it. By providing high-quality content, they can position themselves as experts in their niche and gain their audience's trust. Whether using different types of LinkedIn content or TikTok for lead generation, you can always find high-quality content to curate.

However, with the algorithm prioritizing original content over curated content, questions arise about the effectiveness of curated content. One way to answer this question is to measure the success of your curated content. In this article, we guide you on how to do that.

Why Curated Content?

Content curation involves finding and sharing high-quality content made by other creators. This is an effective content development strategy as it is fast and cost-effective. Instead of creating your content from scratch, you find existing material, add your own commentary, and share it with your target audience. It can, therefore, be a good strategy for finding employee advocacy content.

Many marketers usually leverage content curation to connect with their publications and industries. With a good content creation strategy, you can generate new partnerships, improve your brand reputation, and enhance it. Additionally, content curation will increase brand awareness as you generate more traffic through emails, websites, and social media platforms.

Key Metrics to Track in Content Curation

The metric you track will depend on the place where you will be monitoring. These can include:

Website Metrics

You can use Google Analytics to access important metrics for your curated content. Some of the top metrics you need to pay attention to include:

  • Pageviews. This refers to how many times visitors come to your site using a browser. This can be an essential metric, especially when determining the effectiveness of a curated post. If the curated content is getting more page views than the original content, it indicates it's effective.
  • Bounce rate. This metric represents the number of visitors to your site who leave without clicking on another page. This could be due to several factors, such as the page not meeting their expectations. To enhance this in your content curation, you can show readers content depending on their stage of the buying journey. 
  • Engagement. On-page engagement is a broader term that tracks metrics like likes, comments, and shares. They are a good indicator of whether content resonates with the readers. If you realize that your readers aren't leaving comments or taking a particular action, this may indicate that the content is irrelevant and poorly written. You can increase your engagement by creating a buyer persona to help you understand your audience and their pain points. 

Email List

If you are sharing curated content in your email list, you can position it as a newsletter or a best-of list. You can track the specific metrics of the campaign to get critical insights into the campaign's related metrics, such as:

  • Open rate. This is a good metric for showing whether people open your emails after receiving them. A high open rate indicates that your curated content heading is piquing readers' interest. To increase your email open rate, ensure the email aligns with the user’s interests. Also, add some attention-grabbing subject lines that show the value of the curated content.
  • Click-through rate. This is a good metric that tracks how many of your email recipients click your emails. If you have a high open rate but a low click-through rate, your engagement rate decreases. Conversely, a high CTR indicates that your audience opened the email and found the content more compelling. You can increase your CTR by ensuring your mobile response emails are readable and feature an outstanding CTA. As noted earlier, ensure the email content meets the target audience's needs.
  • Subscriber growth rate. This is a good metric to show whether news visitors found the content engaging and interesting. If your subscriber growth rate is higher, it shows your audience resonates with the target audience.
  • Unsubscribe rate. A high unsubscribe rate indicates your content isn't resonating with your target audience. If the unsubscribe rate is too high, your curated content isn't simply meeting your audience’s expectations. This metric can provide valuable insights into how people interact with curated content. If, after you have sent a curated email, you receive a high unsubscribe rate, it shows you need to refine the buyer’s persona and add more compelling content that resonates with your target audience.

Social Media Content Curation

Social media is one of the platforms where curated content is mostly shared. If you want to understand people’s feelings about your curated content, you should track various metrics such as:

  • Channel growth. This metric tracks the rate at which your subscribers grow over a given period. If your social media following is growing, it shows that the curated content is attracting a new audience. But if the channel is losing subscribers, it shows you need to reassess your engagement and content strategies.
  • Shares. Another metric that will show whether the curated content is helpful to your audience is the number of shares. When people find your content to be valuable, they are likely to share it with their followers, which in turn increases your following. To increase the likelihood that people will share your content, review your customers’ personas and create product posts that align with your target audience's interests and needs. Add social shares to your website and ask readers to share your content on social media.
  • Comments. Comments are another vital metric that shows how well your content captures your audience's attention. If your content regularly gets no comments, your audience might find it doesn't resonate with them. You can encourage comments by adding thought-provoking questions. You can also ask your viewers to share their experiences. 

In Conclusion

Content curation is an excellent way for markets and business owners to share high-quality content that resonates with their target audience. When done well, it can help to show their credibility and increase brand visibility. However, to achieve the best results in content curation, it's essential to track the right metrics across your social media platform, email campaigns, and website.

By following the metrics discussed in this guide, you can track the most critical parts of your campaigns and determine their success. When you regularly share high-quality, curated content, track its performance, and keep improving, you will find great opportunities to keep customers happier and ensure the long-term growth of your brand. We recommend you read our guide on creating a successful LinkedIn B2B marketing strategy.