How to Do X Outreach That Brings Results

Published on 03.06.2026 by Chizoba T

Statistics indicate that by building relationships with users and influencers, brands can achieve engagement rates 3 to 4 times higher, resulting in faster social media lead generation and lower CAC (customer acquisition cost). 

However, most brands have the wrong approach to social media outreach. They simply send too many messages using a copy-pasted DM message. Fortunately, in this article, we will guide you on how to do X outreach that delivers the desired results.

Why Twitter is Great for Outreach

Before we look at the right steps for conducting outreach on X, let us first look at why the platform is a great choice for outreach and business growth. X remains a great platform for social media outreach strategies in 2026 because of several reasons, such as:

  • Real-time visibility and engagement. X enables brands to interact through trending news and topics, giving your posts a chance to gain high visibility even without an advertising budget.
  • Potential to go viral. X is designed to enable fast information sharing, enabling content to reach a broad audience through quotes and retweets.
  • Ability to target niche community. X comes with features like specialized hashtags and lists that enable brands to identify and engage with audiences, including Web3 and tech communities and B2B professionals.
  • Access to decision makers. X has an open follow model that enables users to directly communicate informally with journalists, industry experts, and even potential clients through DMs and brand mentions.
  • Cost- effective. X doesn’t charge anything to set up an account, and using an organic post can enable your brand to get a significantly higher reach. Brands can also use paid ads, such as promoted tweets, which offer a higher ROI than other platforms.
  • Authority building and thought leadership. X features, such as Threads, can enable users to dive deep into valuable content, thereby enhancing credibility and showcasing your expertise in a particular niche.
  • Market research and social listening. You can get deeper insights into keywords and hashtags to understand customer sentiments, competitor strategies, and pain points in real-time.
  • Fast customer service. X serves as a two-way communication channel and often delivers faster responses to customer inquiries.

Steps in Using X for Outreach

Now that we understand the benefits of X for Outreach, let us look at the actual steps to follow when using the platform for outreach:

Optimize Your Profile

Before you begin your outreach, you need a strong X profile, as it will serve as the storefront that makes your brand's first impression. Every time you reach out to a prospect, they will rush to check your profile before they can respond. Some of the things that you need to check include:

  • A real person as the image. Nobody wants to speak to a logo or even beautiful graphics. Instead, they want to speak to a real person, so use a friendly, natural photo of yourself.
  • Showcase your skills. You need a bio that says what you do and how you can help people. Avoid using long sentences and unclear words, and ensure that everything can be read on the phone.
  • Remain active. Make good use of the pinned tweet by adding something useful, such as a helpful guide, a case study, or client testimonials. When tweets become outdated or off topic, delete them.
  • Sow proof. Add a link to something real, such as a demo video, a free guide, or a case study, to show that your claims are real.

Build Trust

You want to ensure that the connections you are reaching are based on your trust in your profiles. There are several factors you can use to build your profile’s level of trust, such as:

  • Verification guide. Unless you have a verified badge, people will struggle to trust your profile. While you pay for it, the cost is nothing compared to the level of trust it will help you gain.
  • Shared followers. When you have some respected personalities following your profile, you are likely to be taken more seriously and to get more replies.
  • Thought leadership tweets. Make sure you share some useful tips to show your expertise in your niche.

Create a Shortlist of Outreach Targets

Start by creating a short list of the target persons you want to reach, and make sure you provide them with real reasons why you want to hook up with them. You can begin with 20-50 targets and take time to understand their roles, struggles, and recent projects.

Engage with Your Target Connections

Take time to show them value by retweeting, liking, and commenting on their tweets. The goal here is to ensure that they notice you. After that, you can now create a friendly DM. You can cite their tweet as a reference and explain how it relates to you. This can be a good strategy, especially when you want to get leads before you message. 

Some of the best practices of warming up your leads include:

  • Keep a target list. This will encourage you to watch their posts and even join the conversation.
  • Liking and replying. Allow about 2 to 3 weeks for them to like, share, and even reply to their retweets. You can ask questions and even share some helpful posts.
  • Show you on other platforms. Just because you are conducting the outreach on X doesn't mean you can only comment on their post on the platform. Instead, you can also comment on their LinkedIn posts or YouTube videos. Doing that will make it easier for them to notice you.
  • Reach out through DMs. When sending a DM, make sure it’s as specific as possible.

 The more you engage with people’s posts, the higher the chances of them responding.

Pro Tips for X Outreach

To get the most out of your X Outreach, make use of the following tips:

  • Focus on the buyer. Instead of focusing on what you want to sell to your audience, consider what solutions they are searching for.
  • Don’t go fully cold. One comment or retweet can increase the likelihood that your prospects will respond.
  • Show results. You can share your clients' case studies and testimonials to show your prospects the value you offer.
  • Keep testing. In case your message fails, you can change your offers or subject line. There is always something that works for each group.
  • Numbers tracking. You can use a simple Google Sheet for numbers tracking, such as replies and messages.
  • Stay consistent. When you post every day, a tweet or two will keep you in the user’s feed and increase your trustworthiness.
  • Try different formats. If someone replies to your case study video or thread, those can be great prospects.

In Conclusion

As the second-most-preferred platform for professionals and thought leaders, after LinkedIn, X offers a great opportunity to connect with key industry players. Therefore, it should be among your top platforms for your outreach program. If you are wondering how to run a successful outreach program, our detailed guide will help you get started. We recommend you read our guide on how to make money selling on X in 2026.