How to Make Money Selling on X in 2026

Published on 18.03.2026 by Chizoba T

When considering where to market their products or services, one platform that businesses commonly overlook is X, formerly Twitter. With a 280-character limit and lacking key features such as an Instagram shop, it is understandable why many brands don't focus much on the platform.

However, when well done, X can help businesses grow their sales, especially when combined with social selling to build trust and conversion. In this article, we look at how brands can use X to increase their sales.

Why Sell on X?

With over 586 million monthly active users, X remains one of the largest social media platforms, though it's smaller than Facebook, Instagram, and TikTok. However, its most significant benefit is its strong influence on politics and culture, where it's common to see tweet screenshots circulating on platforms like WhatsApp, Reddit, and Facebook.

Additionally, X is used by major industry players, including journalists, investors, founders, and thought leaders. These key industry players use the platform to connect, share ideas, and engage in industry-related discussions. As a social selling tool, X can, therefore, enable business persons to:

  • Engage in community building. As a major social network, X is a good platform for industry players to begin and join conversations with other brands and people.
  • Perform an advanced search. X is a great search engine. Because of its outstanding search feature, it enables brands to use various factors such as location, keywords, and engagement level. They can determine the most relevant audience to target.
  • Frequently posting. Compared to other social media platforms, X moves very fast. While posting once a day on Instagram may be sufficient, X may require more frequent posting.
  • Partnerships and networks. Many business owners, journalists, and celebrities use X, so the platform is a good choice for catching their attention. This can result in free media coverage or bring opportunities for brand partnerships.

What to Sell on X?

There are no limits on what you can sell on X, from digital products, physical products, or services. According to one study, 30% of consumers say they would like to see their favorite brands on X more often. However, a good idea would be to use X to act as a bridge between your brand and the target audience. You can use the social media platform to improve brand reputation or drive your online brand narrative.

How to Sell on X

When using X for social selling, a good idea is to treat the channel as a platform to convert visitors into sales, paying close attention to your profile and building a strong relationship between your brand and your community. That said, here are the steps to follow to make sales on X.

Understand the Requirement

Before you start selling on X, you need to follow strict guidelines. For one, only businesses located in the United States can sell on X, and these, too, shouldn't be affiliated with any state. If you are an entrepreneur looking to sell on X, you must meet the following requirements:

  • Be at least 18 years old.
  • Have a public professional account. 
  • Add accurate and clear contact information, a shipping and return policy, and a secure checkout.
  • The product you are selling shouldn’t be among the prohibited products on X, such as alcohol, drugs, guns, regulated medical equipment, or health supplements.
  • Meet the code of conduct, including no infringement of IP or publishing content considered inappropriate.

If you want to use your X account for your personal use, you need to begin by doing a quick cleanup. Make sure everything you add there aligns with your brand's identity.

Profile Set Up

To market on X, you need to conduct regular monitoring. You shouldn't just be tweeting and hoping that the algorithm shows the post to the correct audience. You might spend a lot of time creating posts and hoping they meet the right audience. However, with a well-optimized profile, you can ensure that each profile visit counts. Some of the key details to add to your X profile are:

  • Cover photo. You can use it to prominently cover your profile picture and create a good first impression.
  • Bio. This should describe what your brand does in not more than 160 characters.
  • URL. Add a link to a particular page, website, high-priority products, and links.
  • Pinned tweet. You can tap on … in any tweet and add “Pin to profile” to feature the tweet. Make sure you leave an outstanding first impression.

Upload the Product Catalogue and Post Organically

If you have an online store compatible with the X Shopping Manager, you can use it to put your products at the front and centre. You can now post several times a day, as X can be fast-paced. However, don't overwhelm your followers with posts. Instead, you should use that as an opportunity to experience different kinds of content.

Use the X Search Function to Find Customers

Studies indicate that 50% of X users are lurkers who tweet less than 5 times a month. However, many still use X to share their updates and thoughts. This is also great for brands as it means they can use the platform to monitor conversations and engage with tweets that mention their brands, customers’ pain points, or product categories.

X has an advanced search feature that enables users to exclude certain keywords, hashtags, timeframes, and user accounts. Using a social listening tool can help monitor conversations.

Keep Tabs on Users

X lists will help you to curate a feed from a selected number of users. These are great tools for keeping tabs on your customers and competitors, affiliates, and influencers.

Promote Your Products Using X Ads

Ads are always a great tool for social media marketing platforms and can be used to promote certain products. However, X ads are considered better for brand building than for a direct response campaign. Therefore, it's advisable to focus on campaign objectives that drive awareness, grow engagement, and increase the number of followers.

A recent study shows that the return on X ads can range from 26 cents to $1.50 per ad action. When you optimize your campaign for audience building, you can get $4 per follower.

In Conclusion

Selling on X involves using the platform to build brand awareness, grow your audience, and generate direct sales through features like targeted ads and product catalogues. It can enable you to reach your target customers. If you want to know how to make money on X, our detailed guide can help you get started.