How To Create Relatable Content

Published on 21.07.2026 by Chizoba T

If you want to create social media content that goes viral in 2026, one of the things you need to do is to focus on relatability. You need to create content that speaks to your target audience in a manner that feels genuine, natural, and easy to follow. When you create words that reflect the daily situations and thoughts, people will often stop to read and even respond to it.

Relatable content makes your audience feel you understand their daily challenges, so they like, comment, and even share the content with their network. But how do you create relatable content? Join us in this article as we answer this question and guide you on creating content that is more relatable.

What Makes Content Relatable?

Relatability means creating visuals, stories, and messages that are familiar to your audience, so they can see themselves in the content you share. Relatable content has a clear connection that begins with a genuine voice or a clear idea that doesn't feel confusing or forced.

This content often results from observing those small moments that people are already aware of. It is a result of those minor frustrations, minor wins, hopes, and doubts. When these moments are expressed with respect and clarity, people start to understand themselves.

Relatability is an art that can help you bridge the gap between a writer's imagination and readers' emotions. It is also a quality that makes your brand seem more approachable, human, and trustworthy. It is about showing shared experiences and values that enable you to create an emotional connection with your audience. When a brand is relatable, it creates content that resonates not only with audiences but also with their aspirations and challenges. Such content can influence consumer advocacy and loyalty, thereby creating a competitive advantage. It can, therefore, help you improve your Facebook engagement.

Benefits of Creating Relatable Content

Is it really worth creating relatable content? Here are some benefits you need to know:

More Loyalty

When consumers feel valued and understood, they are more likely to be loyal to your brand. Such an emotional bond is likely to make them stick with the brand when they face competition or other challenges.

Higher Level of Customer Advocacy

When a brand is seen as relatable, it achieves better customer retention, turning customers into loyal brand advocates. When customers are happy and satisfied, they are more likely to recommend your brand to family and friends, thereby expanding your brand's reach through word of mouth marketing.

Higher Engagement Level

Relatability helps increase engagement and even make your Facebook videos go viral. When consumers find the content relatable, they are more likely to engage with it, participate in community activities, and provide valuable feedback to the brand.

Resilience Against Social Media Crisis

If a brand has a strong emotional connection with its target audience, it can overcome any challenges of negative publicity because its personal bond with consumers makes them more understanding and forgiving, enabling the brand to correct its mistakes.

Steps in Building Relatability

To ensure that your brand is relatable, follow these tips:

Understand Your Audience

When creating content, one of the most important considerations is understanding your audience, their challenges and pain points, and the kind of content they are searching for. Instead of using guesswork, note their questions, feedback, and any strange reactions. Try to figure out the style that is driving the most likes, shares, and saves, and make sure your future posts are created using that style. Even a small change in the topic or tone can go a long way toward increasing engagement.

Leverage Authentic Storytelling

When you share content with your audience, people feel closer to you and the content. The stories could be on anything, like your real struggles, short moments in your life, and the simple lessons you learned.

You can do that in different ways, such as:

Sharing your personal challenges that describe your thoughts clearly and more gently.
Creating a short story out of your daily activities, highlighting a surprising and meaningful insight.
Describing a mistake you made, sharing the reaction, and giving kind advice for others to learn.
Recreating conversations using some minor dialogue lines that reflect honest growth and emotions.

Emotional Connection

One of the key reasons people tap without thinking is emotion. When you create content that reaches people’s hearts, you make them feel more understood and supported. This can offer a feeling of joy, hope, and courage. To do this effectively, focus on a single emotion at a time.

Have a clear understanding of what you want your readers to feel after reading, and make sure every sentence is crafted around that effect. You can use reflective terms and questions to easily invite emotions. When you add reassuring and caring phrases, they can keep coming back to you, which is likely to increase engagement on your posts.

Add a Visual Hook

It takes only a few seconds for people to decide whether to keep scrolling or watch or read your content, which is why you need to use strong visuals. When you have clear visuals, you can support your messaging and help them connect.

Some of the ways of doing that are:

Using close-up images that reflect your real impression and match the message well.
Including short, bold phrases on the images to convey a simple, easy-to-remember idea.
Using a plain background that shows the written words, faces, and gestures to keep the focus.
Adding a visual style that makes it easy for followers to recognize your posts.

Use Simple Language

To make your content more relatable, avoid long and complex sentences, as they can make people feel bored even when you have the right messaging. A good idea is to use simple language that keeps your post friendly and smooth, enabling it to reach more people.

Therefore, use quick sentences that add one clear message at a time. Such an approach shows you respect the reader’s time and eliminates confusion. Clear language can also encourage people to share your posts with their friends, as they find the message easy to comprehend.

Interactive Prompts

Inviting people to respond makes them feel part of the conversation. You can use some simple prompts that turn into lively reaction threads.

Some of the ways of doing that are by:

Asking questions about the opinions and feelings of the people.
Inviting people to share their short stories and acknowledging them with thoughtful replies and kind responses.
Encouraging people to tag their friends who are likely to appreciate the messaging.
Using a choice of styles to encourage quick comments.

Use a Consistent Tone

The tone refers to the content material’s personality. If you use a confusing tone, it becomes harder for your audience to understand who you are and what your values are. On the other hand, using a regular tone results in greater comfort and a better reputation. Therefore, take time to decide if you are using a calm, playful, or serious tone.

After choosing the tone, use it consistently in your story, comments, and captions. However, using a consistent tone doesn't mean each of your posts should sound the same. You can adjust the energy level while maintaining a similar core attitude. This will enable users to understand the energy they should expect from the post, and show that reliability results in more engagement with each update.

Provide Value

The only reason people like, share, and save posts is when they see value in them. If you offer them simple tips, they find your content worth sharing.

Here are some simple ways of doing that:

Share one tip at a time when solving common challenges.
Break the bigger topic into small steps that make readers feel progress instead of pressure.
Create short guidelines that feel friendlier rather than demanding.
Provide some gentle reminders to support focus, mental clarity, and some steady personal development.

Sustaining the Likability

Creating relatable content isn't about using clickbait. It's about creating value using clear ideas, steady values, and honest emotions. Therefore, a good idea would be to treat each post as an opportunity to speak directly to people, thereby avoiding confusing messages and empty trends. Study how people react to content and keep improving, then test new content formats and keep refining the tone.

In Conclusion

When creating relatable content, the most important factor is the audience. When you speak to your audience in a way they understand, they stop to listen. Through the use of the right message, the example you share, and the content structure you choose, you can send a subtle message about the reusability of your content.

Therefore, relatable content should reach your audience in the words they use, the example they understand or can imagine, and in a medium and structure they would not mind consuming.