How to Boost Brand Visibility With Keywords Instagram SEO
Published on 04.03.2020 by Lela
Instagram is one of the biggest forces in the social media industry. Do you know that Instagram has more than 2 billion monthly active users? Well, that means lots of legit buyers for your brand. Most brands may miss this chance, but you shouldn't.
Selling on Instagram is the chance of a lifetime, and it’s very important to improve your brand account’s visibility on Instagram. Just like other social networks, Instagram has a search algorithm, and when you search for something, some results come first on your dashboard. If your brand has great visibility, a search for products related to yours may produce a result of your product. Today, we will give you a few tips to make sure that your brand has better visibility on the search algorithm of Instagram.
Include the Main Keyword in Your Display Name and Username
This is a very powerful trick that can change your approach to Instagram. When it comes to optimization of Instagram account, everything starts within the app. You should make little tricks so that the search algorithm can work better for your account.
When a user is looking for a bakery, he/she will look at the first few results. In order to come up with the first ten results of a search, you should use desirable keywords in the display name and also in @usenarme. When your focus industry is a bakery, then you should put that keyword in your display name and username. For example, if your brand name is "yummy biscuits" and you want to attract bakery-related IG users, then you should add a bakery after “yummy biscuits." Also, don’t forget to add the desired keyword in @username. That’s the easiest way to use the search algorithm in your favor.
Secondary Keywords in BIO
The BIO is a very important spot for visibility. First of all, new Instagram followers read the BIOs because they want to know more about your brand. Secondly, it can help you with better brand visibility in the search system.
Add secondary keywords in your BIO. It’s mandatory to put those keywords in the most natural way possible. Don’t spam the BIO and add keywords randomly. Come up with 2-3 sentences that describe your brand, or the goal of your brand, and add secondary keywords naturally.