Facebook Advertising V Google Ads Guide Crafted for Affiliate Marketers

Are you getting started in affiliate marketing? You don’t need to overthink while starting because it is a simple and unique process. First, you need to find an offer; then, you should look for quality traffic to drive to your offer. After quality traffic gets you the offer you need, you can take your commission from the affiliate network or offer the creator directly.

However, getting quality traffic is the biggest problem in 2024. Facebook and Google have quality traffic, but it’s a bit expensive for starters. We will give you a general idea of how Facebook and Google Ad Platforms work to boost your motivation. Let's get started.

Facebook Advertising Platform

Facebook ad manager (also the Business manager) is the most advanced advertising platform you can ever come across. Don't forget that Facebook has up to three billion users per month, so you are literally targeting a large audience with access to the internet.

Facebook Ad manager gives you a chance to target any group of people. With the Facebook Ad Manager, you can target people who are vegans and love playing basketball. That’s a bizarre duo for targeting, but Facebook has the power to give you laser-targeting options, so you can achieve your advertising goals.

If you have opened a barbershop in New York City on Madison Avenue, then Facebook is a perfect platform to target people living there. This biggest social network avails you the opportunity to reach people in the U.S. and EU countries, who are living in any building, street, or avenue.

Facebook bought Instagram a few years ago for a billion dollars. Also, Facebook owns the Messenger app so you can publish an ad on Instagram and on Messenger through the Ad Manager Platform.

For advertising on Facebook, first, you need to create a Facebook business page. To get trust from people who engage on your posts, your business page needs Facebook likes. The more people who like your page, the more people will trust your brand/business page. Subscriberz gives access to an unlimited amount of likes for your business page and the likes are from real people who engage on your posts.

Google Advertising

Google is one of the most expensive brands around the globe, and the company value has risen to 1.661 trillion dollars. Advertising on Google has two decades of history. You can advertise on Google via the Adwords system. Marketers got the term “Pay per Click” (PPC) precisely from the Adwords platform.

There are billions of searches per day from people around the globe, so you can find a targeted and desirable audience on Google. Also, Google's purchase of YouTube is such that you can advertise on the best video engine with the help of Adwords.