Expert Opinion On Why You Should Put All in Instagram

What’s so special about Instagram? Well, there are a lot of benefits to be gained from the Instagram platform, and you can maximize these benefits to your advantage. There are experts who have been dominating Instagram with different strategies. Today, we will share our expert opinion on why you should put your all on the Instagram platform.

Instagram is the Ultimate Marketing Platform

While you may think that Instagram is only for photos and videos, marketers look at it differently. It’s a perfect way to attract attention from millions of people. With two billion users per month, you can change your marketing plan to suit your strategy at any point in time. Companies and influencers are striving for a new source of attention. Don’t be in a romantic relationship with your current platform because it may die, and you’ll need to start from scratch again. That’s why you should not focus only on YouTube or Facebook, let’s dominate Instagram also.

Instagram is improving and evolving. The new features that we saw last year make Instagram stand out from the crowded space of social networks. In our opinion, Instagram is not a social network anymore— it’s a social currency. Have you heard about social currency? That’s what can make you tons of money from advertisers if you have a social currency (lots of followers, high engagement, quality content, etc.).

The Social Currency on Instagram

There is an exciting book from Jonah Berger called, Why Things Catch On. It’s about the marketing strategies that worked for simple companies which skyrocketed sales and authority. How is it possible? Well, the author of the book, Jonah, says that social currency was the fundamental pillar of those successes. Can you read that again? Social money is everything in the 21st century. So, Instagram became the best place for high social currency among other networks. If you are an influencer on Instagram, then you have high social currency, and you are the desired person for every advertiser.

Instagram is a crowded place right now, but it should not stop you from starting an account. Listen, every influencer who has millions of followers now was in your position. So, you should trust your skills and inner voice and you may transform your specific niche on Instagram. Creativity and action will be the main pillars of your success.

Advertisers Look for Highly Engaged Instagram Influencers

Don’t forget one main thing—engagement. If you don’t comment or engage with the posts of your fans, you are losing money and authority. If you post on Instagram and leave it there, you are going in the wrong direction.