Essential Tips for Facebook Advertisers

Facebook is getting billions of dollars every year from the Ad platform. Up to three billion users actively engage in Facebook posts every month. Is it not enough to convince you of the greatness and effectiveness of the Facebook ad platform? You have almost half of the world on the Facebook platform, and without leaving home, you can reach the target audience you would love to offer a product or service. Today, we deliver essential tips for Facebook advertisers.

Post Engagement Ads

If you have a significant amount of likes on your Facebook business page, then you should go for post engagement ads. With that option, you won’t pay too much for ads. You are promoting the post that could lead to more awareness and interest from current fans and followers. That’s something every business owner should do. You should not only focus on regular ads but also get engagement from the current followers base.

Video Ads Are Always a Better Option Than Images

At first, Facebook was adapted to image ads, right from the first year of opening the Ad platform. When Facebook finally added video as an option, magic happened. Most ads get more engagement because they are video-based. Video Adverts get 2x more engagement than regular ads.

That’s why you should focus on videos. It could be an explanation of your product or a live testing. There are thousands of ideas on how you can create a video around your product or service. Video Ads are the most popular, and you should not miss this chance.

Shorter Videos Are Best for Ads

The Facebook guideline states that we should keep it simple. After thousands of campaigns, I can say that Facebook users love short videos. You should deliver the central message of an advertisement in quick and straightforward videos. It’s not necessary to create 60 seconds video. A 10–20 seconds video can pass a message across if you plan it well.

Facebook Analytics: Main Advantage of Marketers

Data is something that you can’t buy cheap. It takes a few days of testing to get enough data about a product or service. If you are attempting hard-core advertising on a product with data, then you’ll lose in the long-run. That’s why you should carefully check Facebook analytics every day on your page.

Just like you, advertisers are paying thousands of dollars every month on Facebook ads. Some of them are successful only because they carefully analyze data. You should take advantage of the data and analytics features available to you, to steer your efforts in the right direction.