DM Sales Scripts That Do Not Feel Salesly

With the level of competition on social media increasing, brands are seeking new ways to connect with their target audience. One method they are using is a DM sales script. An Instagram DM sales script can help you build rapport, increase leads, and drive sales.

When properly implemented, it can reduce the stress of your sales team and increase conversion. It can also enable you to turn followers into buyers without being pushy. You can improve your pitch and conversion by understanding how to create a winning Instagram DM sales script.

What is a DM Sales Script?

A sales script refers to a written conversation guide that sales representative teams can use to communicate with their clients via direct messaging (DM), phone calls, or voicemail. This could be a detailed script they can follow word by word or a list of common responses and key talking points. It contains all the talking points that need to be covered in the sales call, enabling your team to provide prospects with all the necessary information without overwhelming them. This also allows sales teams to respond to clients' questions effectively. 

Since your sales team is cold pitching clients on Instagram, the sales script can help them understand more about a customer as they try to solve their problems and inform them of your business offering. That means they can add a structure for Instagram DMs, where your team is talking to the prospect for the first or even third time.

The good thing about an Instagram DM sales script is that it doesn't have to be followed to the letter. Instead, your team can memorize the script and understand the key points.

Benefits of a DM Sales Script?

A good DM sales script can have several benefits to the users, such as:

• Saving time. The correct sales script will enable you to complete the personalization script and send many more messages.
• Capture important information. When trying to close a lead, it is crucial to send out all the essential information. With a sales script, you can ensure you don't forget all the vital questions.
• Better relationships. Sales teams need to build rapport with their prospects to be trusted. A sales script can be created to prevent overly sales-focused conversations. It can also include small talks with the prospects that break the ice and increase trust.
• Improving messaging. You and your team can try a messaging option with a sales script to determine if it works. You can then use the information to gather customer feedback and identify areas that need improvement. A script can help you determine if your messaging is working or not. You can even use multiple scripts for A/B testing purposes.
• More focus. If your sales team's role is to talk on the phone all day, they can easily get off topic. However, a sales script can help them stay focused on the main pitching points.
• Closing more sales. A sales script also aims to increase the number of deals closed. This is because sales teams can understand how to address common customer pain points in a way that the competition can't. Sales scripts also enable prospects to learn more about a product and help them take action.

How to Create an Instagram DM Sales Script

Now that you understand the importance of a sales script, here are the steps to follow in creating an Instagram DM sales script.

Understand Your Objectives

When prospects reach out to your business, sales is first on their minds. However, the sales script can have other objectives, such as:

• Appointment scheduling.
• Introducing your business to prospects.
• Getting referrals.
• Building relationships with a lead.
• Contract renewal.

Understand Your Audience

It can be challenging to close a sale without a thorough understanding of your target audience. Therefore, before DMing your prospects on IG, you need to understand them, their industry, and their competitors. This will provide you with some key insights into the problems faced. 

You also need to know if you are dealing with the business point of contact to determine if they have the power to make a sales decision. However, that doesn't mean you only need to contact the decision-makers, as some contacts may not have the power to purchase but can still influence purchasing decisions.

Position the Product to the Client's Needs

Understanding your audience allows you to determine your target audience, their needs, and pain points. Now, you need to determine how your products can solve these needs and pain points. When your sales team understands how the product can improve the customers' lives, it can convince them to buy.

Introducing Yourself

You need your sales script to guide your sales team in introducing themselves directly, telling prospects their names, and the company they represent. They should do that by sounding enthusiastic and confident to make their customers see the level of genuineness and believe in what they are selling. After introducing themselves, they should pause for five to eight seconds to give the prospects time to respond. 

Create a Good Rapport

The sales rep should now aim to create a rapport with their prospects. To do that, they need to show the prospect that they are already familiar with them and their company. For instance, when the reps see the prospect's Instagram profile and they have been with X company for 10 years, they can start with a line like, “Wow, you've been with X for a long time; you must love it there.” This can also apply to other areas of their lives, such as the school they attended. The sales rep can share something they know about the school.

Every Instagram DM sales script should allow for some personalization. It should also involve researching your contact, such as their latest accomplishments or understanding an article they might be interested in reading.

Leverage Position Statement

A positioning statement describes your product and its marketing, explaining how it meets the market's needs. It's a statement sales teams use to understand their messaging and ensure consistent communication. It aims to demonstrate to the caller that the sales team member understands their concerns and has a solution to address them.

Focus More on Benefits than Features

When trying to make your prospects understand your product, they will rarely want to know the features. They want to see how the product solves their needs. Therefore, you should understand their pain points and how your product addresses them. You can ask questions, such as what product they use and what they would like to see improved.

Handling Objections and Rejections

When using cold calling tactics, your objections will be fewer than those of another company that uses lead generation methods. Therefore, don't feel discouraged when you face some level of hesitation. At times, your prospects will object without giving a good reason, meaning that it will be harder to swat them. 

A good Instagram DM sales script should guide your reps on handling objections. For instance, the reps can tell them they understand and offer to email the most important details.

Anticipate FAQs

When your prospects reply, there is a chance that they will do so with a question such as:

• How do the features work?
• How much is the product?
• Do you give any discounts?

Therefore, the Instagram DM sales script should include such questions and provide quick replies, so that your team doesn't have to answer all of them.

Final Thoughts

An Instagram DM sales script can be valuable for building customer relationships, enhancing customer service, and boosting conversions. It is, therefore, a crucial aspect of social media content marketing. If you're wondering where to start, our guide will help you get started.