Distribution of TikTok age demographics worldwide in 2024

TikTok has evolved beyond its initial teen-centric audience, attracting a diverse demographic from teens to older adults. We will delve into the detailed age demographics of TikTok's user base in 2024, examining how different age groups interact with the platform. In Particular, we will go through the adult demographics on TikTok. Understanding these demographics is crucial for marketers, content creators, and businesses aiming to effectively reach their target audiences on this ever-popular social platform.

Recent demographics of TikTok adult

Half of the adult TikTok users in the United States have never uploaded a video. According to a recent study analyzing survey data and user activity, only a tiny fraction of users actively create videos. Yet, they produce nearly all the content available on TikTok. Most users rarely, if ever, post videos, preferring instead to consume content created by others. This pattern is not unique to TikTok; similar trends were observed in the Center's studies of Twitter, where a minority of highly active users also produced most of the content. 

Adult TikTok demographics relying on news

33% of U.S. adults report using TikTok, with an increasing number relying on it for news. The study reveals that the top 25% of the most active users are responsible for 98% of all publicly viewable videos, highlighting a significant concentration of content creation among a limited user base. Additionally, the typical TikTok user seldom updates their profile or adds a bio, underscoring a more passive engagement with the platform.

Comparing active and non-active adult TikTok demographics

Users who actively post videos on TikTok exhibit distinct behaviors compared to those who don't post. One notable difference is in profile customization; individuals who post videos are almost five times more likely to personalize the bio section of their profiles. Additionally, they tend to change their default account nicknames more frequently.

Active adult TikTok users tend to interact with a broader network of accounts. On average, a poster follows nearly four times as many other accounts as a non-poster. This increased engagement is also reflected in their follower count, with posters generally having a larger audience.

Adult TikTok user data

Bio info on profile:

• Active users: 48%
• Non-active users: 10%

Nickname updated from default:

• Active users: 74%
• Non-active users: 65%

Public account:

• Active users: 81%
• Non-active users: 77%