Content Marketing Tips for Brands on Instagram

In this article, we will share with you secret Instagram marketing tips that will save you a lot of time and energy. They will also help to elevate your brand or business to anothe level and grant you greater visibility.

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Schedule the Content

Everything starts with a content schedule. First of all, content is the first way to interact with followers. Every brand should have content scheduled for months ahead.

There are different types of content. Start with images and videos. It’s essential to create a working document and schedule the dates for images. When are you going to post? If you are going to post every Monday or Tuesday, then highlight the dates and look for the image itself.

Keep in mind that big brands schedule one month ahead. For example, if you want to schedule posts for January 2024, then you should work on it in December 2023. Take one day in December, probably by the end of the month, and schedule every day for January.

It’s better to post videos and photos on different dates. You can also schedule IGTV videos and stories.

Editing Applications for Better Content

Big brands always use powerful applications to make their photos and videos more attractive. There are applications like Photoshop, Phonto, etc.

Photoshop – It’s the best and most effective photo-editing application. If you want to add text or make photos more eye-attracting, then you should use Photoshop.

Phonto – This is another powerful application. Most Instagram pages that add “quotes” to images use phonto. It’s a popular application among Instagram users, so you should take it under your arsenal.

Snapseed – This is a Google application that can help you edit the photo in any way you wish. Company representatives believe that the app will gain popularity soon because it’s still under the first stage of development.

Behind the Scenes Content

An Instagram account should have different types of content. Don’t confuse followers with the same material; you should have a diverse content schedule. One of the best ways to engage with followers is to post behind the scenes content. If you have a brand account, your followers should know more about the brand. What are you making behind the scenes? What’s going on behind the scenes in the company or office? Capture each moment and create a video or collage from exciting moments.

Produce Content from Followers

Create competitive awards and ask followers to create content for you. For example, the contest could consist of different gifts, while followers should send you the content. Ask them for high-quality content and ask for a tag on their Instagram posts. Also, you can add unusual requests. In that way, you can send one product as a gift but get high-quality content for a few months.