Best Video Optimization Practices for Boosting Organic Reach

Published on 29.07.2025 by Chizoba T

Video content is one of the most popular types of content on social media. According to a HubSpot study, 50% of consumers want to see their favorite brands share more video content. The reports indicate that most such consumers are more likely to watch a video than read an article. Additionally, other studies show that video content is often more memorable than other forms of content.

Video content marketing helps audiences connect deeply and increases credibility and trust. It also enables creators to be more creative than other forms of content. This makes it suitable for combining organic reach with paid social media marketing.  To achieve positive results in your video content, you must ensure it is well-optimized. This guide will show you how to optimize your video content for higher organic reach on social media. 

Tips to Optimize Your Videos For Higher Organic Reach

To boost the reach of your social media video, use the following optimization tips:

Analyze Your Current Videos

If you already have video content on social media platforms, analyze your current videos. Start by checking their performance in terms of views, watch time, likes, comments, shares, and views. Review your best-performing videos to identify the elements that drive the most success, such as topics, titles, and thumbnails. 

Also, consider the format, length, and pacing of your current videos. You can use tools such as VidIQ and TubeBuddy to find the videos that generate the highest watch times.

Consider your current social media video optimization strategies, such as using keywords in the titles, tags, and descriptions. Even among your top-performing videos, you may find some gaps to exploit to take your content to the next level. Consider the feedback and comments from your top-performing videos to gain insights into your audience's preferences and improvement suggestions.

Competitor Analysis

You should review the types of content your competitors are creating. These should be competitors in your niche or even in related niches. After finding your competitors, analyze those whose videos are the most engaging.

Consider the various video elements, including the title, description, thumbnail, and keywords. Your competitors' audience may share similar characteristics with your target audience, allowing you to leverage their feedback for additional insights.

Check how their audiences interact with the videos by considering the number of comments, likes, shares, and views. This will provide insights into their most successful content and offer valuable guidance on improving your video.

Improve Your Keyword Research

Google keywords will provide essential insights into the keywords used in videos. However, this isn't always effective, as people’s searches on Google differ from those on social media sites, including YouTube. Searchers on YouTube often look for visual content in their niche, which may have a low search volume on Google.

Additionally, the Google algorithm differs from the YouTube algorithm, as they reward different user behaviors. While Google prefers keywords that receive many clicks, the YouTube algorithm prioritizes content with high engagement, such as comments, shares, and watch time. Therefore, choose keywords encouraging viewers to watch for extended periods and enhance the content's performance.

Some of the top tools you can use for your keyword research are:

  • Google Trends. Leverage the YouTube filter.
  • Video keyword research tools such as Tubebuddy and VideoIQ.

Create a New Video Strategy

When creating your social media videos, focus more on remaining authentic rather than overproducing them. You can leverage UGC to add the elements of the EETT (Experience, Expertise, Authority, and Trust). Consider also using your employees as your brand advocates. Use blog posts to inspire your outlines and scripts.

If you have long-form content, break it into short and digestible videos. You can embed them in your blog posts to increase engagement with videos and add context. You can also add links to related blogs in your video description, which will help drive traffic to the site.

On-Page Optimization Tips

Ensure your videos are well-optimized. Here are some tips on optimizing your videos:

  • Video titles and description. Include the main keywords in your video title and description. To increase engagement, use a compelling tone of voice.
  • Adding a video thumbnail. A well-crafted and customized thumbnail helps increase clicks, while adding relevant tags enhances the content's discoverability.
  • Make sure you use cards and an end screen. These direct viewers to other videos, keeping them on your channel longer.
  • Curated playlists. Helps keep your content well-organized, increasing your overall watch time.
  • Use schema. This can help increase the visibility of your content. It also increases the chances of the video appearing in the search results and rich snippets, making it suitable for growing your click-through rate.

Repurpose Your Video Content

Repurposing content is a great way to save time that would otherwise be spent creating content for different channels. When doing that, consider the platform-specific guidelines. For instance, if you are repurposing your videos for LinkedIn, keep them under two minutes, as this is enough to offer thought leadership tips, industry insights, and business updates. 

If the content aligns, you can even repurpose the YouTube Shorts. Ensure that the videos are adapted to meet various content formats, such as Instagram Reels, Facebook, and TikTok, while maintaining the platform-specific style and audience in mind. For instance, trending hashtags and sounds should be used when repurposing for TikTok and Reels. On the other hand, Facebook is more suitable for content in a story format.

Utilize email marketing for videos by including video links in the newsletter. To increase your videos' reach, share them with your network of podcasters, influencers, and webinar attendees.

Track Major KPIs

Unless you measure the results of your campaigns, you cannot tell if the strategies are working. Therefore, use platform-specific analytics and third-party tools to track the impact of your videos on purchases and leads.

In Conclusion

Even with the above tips, it's essential to remember that video optimization isn't a one-time affair but an ongoing effort. Continue refining and improving your strategy. When you do so with the above tips, it's easy to increase the reach of your organic content.