Benefits of Having a Multichannel Social Selling Strategy
Published on 16.04.2026 by Chizoba T
When doing social selling, having a multichannel strategy can help drive more customers to your sales pipeline. Whether it’s through cross-posting on social media or sharing your ecommerce products on TikTok, a multiplatform strategy can boost your reach, increase your ROI, and enhance your marketing efforts. In this article, we look at why you need to have a multichannel campaign strategy.
What is a Multichannel Marketing Campaign?
A multichannel marketing campaign means you interact with your target customers across multiple channels, such as social media, email, and SMS. Such a model can be effective for growing your business, whether it’s an e-commerce business, an Instagram Shop, or a brick-and-mortar store. It is an effective strategy that allows your target customers to choose when and where they buy.
The multichannel social selling campaign recognizes that it takes six to eight interactions before customers buy a product. Therefore, the more channels you use to interact with customers, the easier it becomes to turn leads into customers. But how effective is this strategy? Here are key multiple-channel marketing statistics to note:
- When B2B brands use a multichannel marketing campaign, their ROI increases by 24%.
- When B2C brands use a multichannel marketing strategy, their ROI increases by 300%.
Benefits of Using a Multichannel Marketing Strategy
The fact is that your target customers aren’t spending all their time on one platform. Here are some reasons to consider a multichannel marketing strategy:
Grow Your Reach
If you are only marketing on one platform, such as Facebook, you will lose your customers when they move to another platform like TikTok. However, a multichannel social media marketing strategy ensures you can generate leads across the channels you market on.
Simpler Customer Journey
The time between when your customers see your marketing message and buy the product is very important. If this takes too long, they may delay buying a product or even change their minds. Through multichannel marketing, you can reach your customers in their most preferred platforms and send them buying links.
Leverage the Strength of Different Platforms
Different marketing channels are usually ideal for certain conditions, but they can be unsuitable for others. The good news is that a multichannel marketing approach can help you leverage the benefits of each channel while avoiding its drawbacks.
Better Targeting and Retargeting Options
Retargeting is a key part of a good marketing strategy, and having a multichannel approach helps too. When you provide your customers with a multichannel experience, you can reduce cart abandonment and convert them more easily. This is especially true when you reach out to target customers at the peak of their purchase intent. The multichannel approach enables you to engage customers through different channels as quickly as possible.
By aligning your marketing teams with the channels they target, you can simplify the customer targeting process across different demographics and behaviors. When you reach customers on their preferred channels, they are more likely to be more receptive. Some customers may prefer engaging with your brand on Facebook, while others may prefer text or email. Therefore, a multichannel marketing strategy will ensure you reach customers on their preferred platforms without missing those on others.
Gain Customers’ Trust
A multichannel marketing strategy ensures that the message your audience sees is consistent across social media platforms. This makes it easier for you to earn your customers’ trust and build a loyal relationship with them. You can reach customers through different touchpoints and use your best content to engage them.
Generate More Leads
Targeting the right leads is crucial when selling your products. So, how can you get the right leads? By marketing on the right channels. Therefore, the more marketing channels you are operating in, the higher your chances of generating the right leads. The more leads, the higher the chances of getting the right sales.
Better Data Collection
Data is critical to social selling to boost B2B outbound sales, and brands need to have a robust data-collection strategy. A multichannel marketing strategy can make it easier to collect data from different platforms. This is especially true because many social media platforms offer analytics that provide important insights into your audience.
Higher ROI
When you market across channels, you can reduce your marketing costs, especially by cross-posting on different social media platforms. Otherwise, operating on different channels can be relatively cheaper than operating on a single channel. It can, therefore, be a good strategy for selling on X.
Higher Level of Brand Awareness
Social media marketing has become a key strategy for most brands to reach their target audiences. This also poses a challenge for marketers, as it’s becoming harder to get noticed on social media. The good news is that a multichannel approach can increase the likelihood that your brand will be noticed by potential customers. The more often customers see your brand, the higher the level of brand recall.
Drawbacks of a Multichannel Marketing Strategy
Despite the advantages above, a multichannel marketing campaign also comes with several drawbacks, such as:
- Need for technical knowledge. Creating and marketing content on different platforms isn't easy for small organizations. Some businesses may struggle to market on several platforms. A good idea is to start with one or two platforms where your target audience is most active.
- Need for a buyer persona. Perfecting your buyer persona across different platforms can be challenging. Since you are using multiple platforms to market, you might struggle to determine which channel is right.
- Higher marketing budget. A multichannel marketing strategy can incur additional costs that may affect your marketing budget.
In Conclusion
A multichannel marketing strategy can help you reach a larger audience by interacting with them across platforms such as social media, email, and SMS. Therefore, this can be a good growth strategy for your social selling, especially when combined with the best posting schedule.