Amazing Statistics Showing that Facebook is Worth in 2020

Despite getting involved in the Cambridge Analytica scandal, Facebook is still standing strong. We have seen that the Cambridge Analytica scandal was worth 5 billion dollars for Mark and his company. Yes, the company gets much hate because of data breach issues, but it is still at the top of social media networks.

Facebook is the biggest social network, even in 2024. No other network can compare with the registered users, monthly active users, daily active users, money spent on advertising platforms, etc. It means that success is obvious if the company is not involved in another scandal in the near future.

71% of Adults in the United States Use Facebook

It’s fantastic to know that almost 71% of adults in the United States use Facebook. It’s not a winning number for only advertisers, as this kind of popularity is an opportunity for every marketer. You may want to promote a product or service, and the first spot you should check is Facebook. With just one platform, you have access to 71% of adults in America. That’s something that seems unbelievable, but it’s true.

Pew Research Center found out that up to 70% use Facebook almost every week. It’s a perfect chance for small businesses to publish their offers on Facebook. Keep in mind that the only network that has more adult Americans on the platform is YouTube.

68% of Facebook Users Visit the Platform Every Day

Facebook is contagious. When you get sucked into the Facebook world, it’s almost impossible to give up the platform. That’s why 68% of Facebook users visit the network every day. Most users are active through the application, but 3.4% comes from the browser-based website.

Daily activity means that small business owners can keep advertising every day. There is no “perfect’ day on Facebook because you may get more sales day after day.

30.9 Minutes Spent on the Platform

It's insane to discover that, on average, one Facebook user spends up to 30.9 minutes on each visit. Mark said that Messenger and Instagram have almost the same achievement when it comes to time spent on the platform. It’s a big call for business owners as they have 30.9 minutes to impress Facebook users.