Amazing statistics showing that Facebook is worth in 2020
Published on 23.01.2020
In spite of getting involved in the Cambridge Analytica scandal, Facebook is still standing strong. We have seen that the Cambridge Analytica scandal was worth 5 billion dollars for Mark and his company. Yes, the company gets much hate because of that data breach issues, but they are still on top of social networks.
Facebook is the biggest social network, even in 2020. No other network can compare with the registered users, monthly active users, daily active users, money spent on advertising platforms, etc. Facebook combines the Messenger and Instagram. It means that success is obvious if the company does not enter into another scandal in the near future.
69% of adults in the United States use Facebook
It’s fantastic to know that almost 70% of adults in the United States use Facebook. It’s not a winning number for only advertisers. This kind of popularity is a chance for every marketer. You may want to promote a product or service, and the first spot you should check is Facebook. With just one platform, you have access to 70% of adults in America. That’s something that seems unbelievable, but it’s true.
Pew Research Center found out that up to 70% use Facebook almost every week. It’s a perfect chance for small businesses to produce their offer on Facebook. Keep in mind that the only network that has more adult Americans on the platform is YouTube.
75% of Facebook users visit the platform every day
Facebook is contagious. When you get feet wet into the Facebook world, you can’t get unlike it, and it’s almost impossible to give up the platform. That’s why 75% of Facebook users visit the network every day. Most of the users are active through the application, but 15% comes from the browser-based website.
Daily activity means that small business owners can keep advertising every day. There is no “perfect’ day for Facebook because you may get more sales day after day.
20 minutes spent on the platform
That’s insane to find that, on average, one Facebook user spends up to 20 minutes on each visit. Mark Zuckerberg revealed the interesting data back in 2019. Mark said that Messenger and Instagram have almost the same achievement when it comes to time spent on the platform. It’s a big call of business owners as they have 20 minutes to impress particular Facebook users.