Advanced Facebook Advertising Tips You Need to Try Part III

In the previous two parts, we talked about various aspects of Facebook advertising. We talked about the power of Facebook pixel and ad manager. This post will try to uncover the most hidden tips that advanced Facebook advertisers use to get a big ROAS (Return On Ad Spend).

Hybrid strategy - use Desktop and mobile targeting.

With the latest data, we see that more people use Facebook with the mobile. It's essential to focus not only on mobile users but also on desktop users. Keep in mind that most buyer research products through Desktop may finish the order from the mobile phone. It's essential to use a hybrid strategy - target both Desktop and Mobile (Check the image below - It's from "Morgan Research" noting that mobile users are more active on Facebook than Desktop users).

Look from a different perspective.

When you target a particular group of people, it's essential to look at their goals or desires from a very different perspective. It will help you to understand a specific group's problems, issues and how to solve them with your AD. Let's take a look at the AD stages from a different perspective.

• Unaware - at the first stage, your potential customers know nothing about the product/service. You show them product/service, and they may be interested.

• Problem aware - in most cases, people know about their particular situation. Your service-product solves that specific issue. In this case, you can easily convert 'cold leads' into 'hot leads'.

• Solution aware - Your audience knows about the problem and solution. They know how to solve the issue but have not heard about your product/service. It's a very different level of excitement for your marketing team - you have to prove that your product/service is better than your competitors.

• Aware - It's the final stage of Facebook ads. During this stage, your potential customers know about the problem and solution. They also learn about your product, and they understand the superiority of it.

Competitive analysis

After understanding every type of ad's basic concepts, you have to take advantage of and start promoting product/service right away. Meanwhile, you can cross-check the competition. Never sleep on your competition - you'll understand what people want actually. Check your competitor page and find their AD campaigns. What are people saying in the comments? What are the reactions of the fans? Do they praise the product-service of your competitor? Maybe they want improvement? You've to answer many questions after checking competitors and analyzing the 'targeted group' reaction. Popular grocery chain "Whole Foods" started a Facebook campaign, and the targeted group did not like the pricing. That's why competitor 'Green Chefs' advertising team decided to take advantage of competitors' failure and take it as an advantage (Check the image below - "Green Chefs" ads show that they offer free meals, which means a discount for a targeted group).