A Guide to Run Contest on Instagram

Running contests on social networks is one of the effective ways to attract an audience and increase engagement on your account. In case you wish to grow your online presence quickly, this is a great idea to implement. However, if you wish to host a contest on Instagram, it is important to be aware of the guidelines.

Steps to Run an Instagram Contest

Once you are aware of the rules as well as the guidelines, it becomes easy to move further. Here are the steps that you need to follow to run your Instagram giveaway:

Define the Objective of the Contest

Before starting, you need to define the purpose of hosting the contest so that you can determine if it was successful or not when it ends. Are you planning to grow your following? Are you aiming to engage the audience with your content? Whatever your objective is, keep that in mind through the planning process.

Choose Entry Method

The next step is to select a method through which users can enter contests. Once you finalize the method, plan other details like how long would the contest last, the days for entry of the user, etc. Ensure you set a deadline and let the audience know clearly. Along with this, think about a hashtag for the campaign. Creating a hashtag specifically for the contest is a good idea. Do not forget to determine the way by which you would notify the winner.

Selection of Prize

Before you launch a contest, it is important to choose a great prize. Ensure it is specific to the target audience. For example, a product or gift card from your brand would be great. This would engage the audience and help to achieve awareness goals for your brand.

Design Campaign Assets

In order to promote the contest, put graphics together so that it is easy to cross-promote on the website, other social networks, email newsletters, etc. Ensure you create imagery for Instagram feed as well as for sharing on Instagram stories to grow followers.

Decide Who Would Manage the Contest

Assigning comments as well as posts to team members is a great way to ensure nothing gets left. To sort out the posts and mentions from other types, you can tag the posts associated with a particular contest. 

Launch the Contest

Once you assign contest managing tasks, you can launch the contest and wait for entries. In order to check the performance of the contest against the goals, ensure you check the metrics.

In case the contest helps you achieve the goals set, consider hosting giveaways regularly. Along with giveaways, you can buy Instagram shares from a dependable source and become popular quickly.