3 Reasons Why You Should Switch Your Instagram to a Business Account

If you are in charge of a visual business like a cloth shop, coffee shop, etc., you will definitely need an Instagram business profile so that you don't miss a broad, interested audience. The most significant advantage of having a business account is that it will give you access to a plethora of additional tools, options, and buttons.

Access to Analytics Tool

Instagram analytics tool i.e., Insights, is a very convenient way to take a quick look and analyse how your content is working for you. The insights data listed on the top of your Instagram business account provides you information about reach and impressions, as well as follower information during the past week.

Instagram Ads

An Instagram business account also allows you to create ads to promote your content. Take into consideration that before that action, Instagram may require you to authenticate your Facebook profile. You can target a specific audience and choose which time period your Ad must run. Think of who will most likely be interested in your content and set your budget in advance before you start promoting.

Add Links to Instagram Stories

Did you know that accounts with more than 10K followers get access to add links to their Instagram stories? Try to plan a successful strategy to gain the first 10 thousand followers as soon as possible. Story links are a great way to highlight your latest posts or short-term deals. You can also resurface your prompt content and products that are trending through this means.