Tips for Increasing CTR on Pinterest Carousel Pins

Published on 29.04.2026 by Chizoba T

Pinterest is a fast-moving platform, and a single image post will usually be buried amongst the heaps of content. If you want to stand out on the platform, consider the Pinterest carousel post format.

Because of their ability to make people stop and swipe, they can be a good tool for driving engagement. Due to their multi-image format, they can help drive engagement by more than 150%. In this article, we look at how you can use this social media carousel post strategy to increase your engagement.

Understanding the Pinterest Carousel Posts

Pinterest pins are dynamic pins that let users swipe through multiple images in a single pin. They differ from traditional carousel pins in that they help keep viewers engaged longer and encourage deeper exploration of content. These versatile pins usually display 2 to 5 images in a swipeable format. That means when social media users encounter these types of pins in their feed, they can stop scrolling through images and instead keep swiping right or left, resulting in a more immersive user experience.

Since their introduction, Pinterest carousel pins have evolved tremendously. Initially, the platform had Pinterest-style image pins, and later added the option to pin videos. After that, the platform added Pinterest story pins, which are now called Pinterest idea pins. Finally, it introduced the Pinterest carousel posts. While each of these pin forms has its own unique role, carousel pins are a great choice for driving engagement compared to the others.

Benefits of Using Pinterest Carousel Pins

There are many benefits of businesses incorporating Pinterest pins into their content strategy. These can include:

Higher Engagements

Statistics indicate that Pinterest carousel pins are a great choice for driving engagement compared to the single-image pins. Social media users want to see what comes next, adding a sense of curiosity that drives interactions. With every choice, a brand can continue engaging with the content, a clear indicator that they are genuinely interested.

Greater Storytelling Opportunities

Another benefit of Pinterest carousel posts is that they enable you to tell your full story in several images. This can be in different forms, such as:

  • Before-and-after images.
  • A guide through a recipe.
  • Showing the different angles of a product.

Since they allow multiple images, carousel posts are well-suited to creating a detailed narrative rather than cramming everything into a single picture.

Optimized for Mobile Devices

As with other social media platforms, most Pinterest users access the platform on mobile devices. Fortunately, Pinterest swipe pins are usually customized for mobile browsing. This swipe gesture is not only intuitive but also native to smartphone users, adding a seamless experience.

Higher Conversion Chances

You can use each image in the carousel to capture your audience’s attention. That means even where the first image doesn't resonate with the target audience, the second or third one might. This means Pinterest carousel pins have a higher conversion rate than single-image pins.

Content Ideas for Pinterest Carousel Pins

When people visit Pinterest, they already have a goal in mind. Therefore, you should ensure that your Instagram carousel post solves their problems, inspires them to take the next step, or guides them to the next action. If you use a hard-selling strategy, you will fail. That is why creating helpful content works.

Make sure your content fits well in a carousel post. These can include content ideas such as:

  • Roundups and collections offering shoppers top options to choose from.
  • Comparison guides that clarify the choices in a single swipeable view.
  • Before-and-after images to show quick results.
  • Seasonal ideas tied to the moments that help in driving searches.
  • Educational series that drives repeated engagement and enhances the Pinterest content strategy.

Therefore, this can be a good content format when leveraging carousel posts for different social media platforms.

Top Tips for Increasing CTR with Pinterest Carousel Pins

To increase your CTR on Pinterest carousel pins, use these tips:

Start with a Hero Image

The first image in your carousel post will set the stage. It will determine if people will stop scrolling. You should begin with a strong visual, such as a problem that needs a fix or a partial reveal. Include a punchy headline in the image that promises value and sparks curiosity.

Ensure Consistency

For people to keep swiping, there needs to be consistency. Make sure the fonts, color theory, and spacing align across 2 to 5 cards, making the whole set feel like a single story. Then, provide a solution for the problem with a clear CTA. You can add simple cues, such as subtle numbering or arrows, to guide the eye toward forward movement without feeling cluttered.

Showcase Products Strategically

Ensure that each card in the post has a purpose in showcasing your product. You can have a card for each color, size, and feature, allowing shoppers to move to the desired product page. You can add brief benefits to each card rather than brand specs. Make sure the item with the highest margin or the best-selling item appears first to set the tone for the rest of the slides. This also minimizes friction and encourages spontaneous buying. 

Add Educational Content 

As with other social media platforms, helpful content works well on Pinterest, especially when you use storytelling techniques and include words naming each action. Add some clear backgrounds and tight framing to ensure that your audience sees first what matters most. 

Include a strong CTA that encourages viewers to take action, such as "Save the Pin," "Shop now," or a similar prompt. This format works well as a soft-sell and content strategy to improve the performance of your Pinterest pins. Make sure you follow a good posting schedule.

Add a Swipe Indicator and Pin

Unless you provide a hint that the pin is in a carousel, many people will not realize it. That’s why it is advisable to add a swipe prompt, subtle arrows, or a marker ranging from 1 to 5 to make the action more obvious. 

Ensure the last card includes a CTA that encourages users to take your desired action, such as downloading the full guide, shopping now, or starting a free trial. The CTA should use high-contrast colors that draw eyes to your brand. If you are selling a time-sensitive offer, you can add words that nudge buyers, such as Limited Time or Hurry while stock lasts.

Final Thoughts

Statistics indicate that Pinterest carousel pins are shared 67% more than single-image posts. Additionally, brands that use these post-performance receive 2.6 times more conversions than those that use the standard post formats. That means if you are not using these post formats, you are missing a lot. Therefore, read the guide to understand how best to leverage Pinterest carousel posts to increase CTR.