Three factors that affect on your Facebook page engagement
Published on 10.05.2020 by Natia
Have your Facebook page’s engagement dropped lately? If so, you will probably need to make some small changes to help your posts generate more clicks, comments, or reacts. To determine what's wrong on your management, you should consider some crucial factors that influence the engagement level.
Organic Reach
Organic reach means the number of people who see your posts. You should remember that Facebook provides the content that is most relevant for each user. There are tons of factors that determine which posts should show up in the Newsfeed of the users.
You should attract your potential buyers and turn them into sales. Keep in mind that more people who are engaged with your content means more successfully your paid marketing will work. Still, if you want to get massive traffic, you'd better also focus on your business objectives and determine the plan for paid marketing.
Promote Only Products and Services
Facebook users are commonly focused on their interests. So, you'd rather be mostly social in your updates, and only 20% of your posts should be promoted. Otherwise, your customers will, unlike your page, without any hesitation. Communicate with your audience and use the conversation to make your audience feel friendly.
Don’t try to attract random fans.
Random fans can have a negative influence on your marketing campaign. So, if you want to grow your page, start with building a targeted audience. They must be tuned to your business interests.
Accordingly, your content will be relevant for them, and more likely, they will show up in their Newsfeed. So, aim quality over quantity and target the right type of users – people for whom your brand matters.