The Best Employee Advocacy Tools in 2026

Published on 02.01.2026 by Chizoba T

While many businesses understand that employees are their most significant assets, few realize that they are also their most prominent marketers. Brands can leverage employee advocacy on social media to market their business, products, or services. A good and effective employee advocacy program should empower employees to make outstanding content that drives engagement on social media.

One way to have an outstanding employee advocacy program is to use the right advocacy tools. From creating content to editing and content scheduling, these tools make it easier for employees to share branded content. This guide will take you through the best tools for employee advocacy.

What Are Employee Advocacy Tools?

Employee advocacy tools enable employees to create and share branded content on their social media pages, thereby improving reach and engagement. The constant evolution of technology has led to the development of tools that make it easy to manage our lives or businesses.

Whether you have a strong or large team, employee advocacy tools can be a game-changer, helping you streamline your campaign strategy. This is especially true when they use the right LinkedIn posting habits that bring warm leads. Some of the top roles of the employee advocacy programs are to:

  • Automate. You can use social media automation tools to streamline processes such as content uploading, scheduling, and overall management.
  • Organize. A good employee advocacy team needs to have strong organizational tools. This can ensure better communication with the team, content storage and creation, shuffling, and more.
  • Tracking. A good social media scheduling should also involve progress tracking. Using employee advocacy tools, you can set a clear campaign goal and monitor it accurately and efficiently.
  • Amplify. There are tools to automate the amplification and distribution of the post. This can result in higher leads, engagement, and conversion.

While you can perform some of these roles manually, you need to ensure maximum productivity for yourself and that of the employee. Employee advocacy can help alleviate the pressure of content creation and result in a more accurate and optimized campaign.

Signs That You Need an Employee Advocacy Program

If you aren't sure that you need an employee advocacy tool, look out for these signs:

  • Communication breakdown among employees. If you have a large team, you might realize that you are struggling to keep all employees on the same page. Miscommunication often leads to poor decisions and tension, but a good employee advocacy tool can improve communication between employees.
  • Have a remote or hybrid team. A 2022 study found that about 16% of employees worldwide work remotely. Another 62% are on a hybrid workflow. While these methods have their benefits, they can make it easier for brands to collaborate. Using a tool specifically designed to support the process can improve development and results.
  • Lack of accurate data. If you need good results with your campaign, you need accurate data. A good employee advocacy tool can eliminate the need for estimates and guesswork. Instead, you can make precise, informed decisions.
  • Low employee engagement. A good employee advocacy tool can help enhance employee satisfaction levels because it can help them save the energy and time they would have used while ensuring a healthier company culture.

Best Social Media Advocacy Tools

For a more effective employee advocacy program, consider these tools:

Vista Social

As a social media management tool, Vista Social also makes it possible for you to manage your employee advocacy programs through its employee advocacy feature. Through this feature, you can invite your employees to serve as brand advocates, add advocacy posts, monitor reach and shares, and display leaderboards. To start using the feature, log in to Vista Social and click on the Advocacy tab. You can then click on + Create Advocacy.

EveryoneSocial

One of the benefits of EveryoneSocial is that it focuses entirely on employee advocacy. The tool is freemium, making it suitable for brands seeking an affordable or free introduction to employee advocacy. As a freemium feature, it is an excellent tool for employees getting started with employee advocacy.

The Content Hub feature on EveryoneSocial allows brands to aggregate the content they want to use for employee advocacy. These can range from the most recent blog posts and company announcements, ensuring everything is organized in one space for easy employee sharing. The platform also offers a social selling feature with tools such as HubSpot and Salesforce. These make it easier for your employees to build a personal brand and track leads.

Canva

When running an employee advocacy program, one of the challenges you are likely to face is consistently creating different types of LinkedIn content formats. That's why you need tools to make the content creation process easier. One of such tools is Canva. As a reputable online graphic design tool, Canva makes it easy for you to edit videos, images, social media posts, infographics, print materials, and other forms of content.

With Canva's user-friendly features, you can create and edit your employee advocacy content. With its variety of templates, your employees only need to customize them for your brand. That means it will not be necessary for your team and advocates to create new advocacy content every time. You can, therefore, be assured of consistent advocacy posts.

Haillo

While Haillo was created to enhance employee communication, it also features employee advocacy. The platform also features a centralized space where employees can share their achievements and experiences, as well as connect through a social media platform, making content sharing easier.

The platform features communication and advocacy analytics that help you analyze communication from one employee segment and inform you of any emerging developments.

GaggleAMP

GaggleAMP is a platform that enables employees to promote content across various social media platforms. The tool can enhance your employee advocacy program by allowing the admins to share a range of engagements beyond commenting and liking in discussions. This makes it perfect for different social advocacy goals.

GaggleAMP also enables administrators to access pre-approved content and clear engagement prompts. This allows better employee support without performing any extra work. The tool features detailed analytics that enable companies to track their reach and identify the activities that resonate most with their audiences.

In Conclusion

The best employee advocacy tools can help businesses share content, resulting in greater authenticity. It can also simplify the process of employees sharing branded content, increasing their participation in the program. If you are looking for a good employee advocacy tool, consider one of the options above.