Some Key Factors that affect your Facebook reach
Published on 21.06.2020 by Natia
As you know, Facebook has a very sophisticated algorithm. So, it's a very challenging process to understand what actually affects your Facebook reach. Still, there are some key factors that will help you increase the organic reach.
Engagement rate
Facebook is trying to deliver higher-quality content to the audience. To determine what kind of posts are more engaging, you should look through the engagement rate of your older posts. All the necessary information can be found in the insights. Content that gains more clicks, likes, comments, or shares, are more engaging.
Who else is posting
Facebook usually considers the type of posts. It's crucial whether your content is related to some time-sensitive topic. Trending topics are usually privileged, and they might overshadow your posts. But you should make time for live interaction and jump in such conversations.
Amount of your followers
Facebook is really trying to be fair and give smaller brands better reach to enable them to compete with businesses with a hundred or a thousand times more followers. So, don’t be afraid of your small audience. It doesn’t always mean to be a disadvantage.
The type of your content
The type of content really matters. For example, more Facebook users like to watch live video broadcasts rather than recorded ones. Users also like to click link previews, but on the other hand, they hate click-bait links. Accordingly, the Facebook algorithm recently devalues such kind of links in order to give them less reach