Some Key Factors That Affect Your Facebook Reach

As you may know, Facebook has a very sophisticated algorithm. It's a very challenging process to understand what can actually affect your Facebook reach. However, there are some key factors that will help you increase your organic reach.

Engagement Rate

Facebook is trying to deliver higher-quality content to its audience. To determine what kind of posts are more engaging, you should look through the engagement rate of your older posts. All the necessary information can be found in the insights. Content that gains more clicks, likes, comments, or shares, are more engaging. By checking these content, you will gain knowledge on what kind of content to post for greater engagement.

Who Else is Posting?

Facebook usually considers the type of posts published. It's crucial if your content is related to some time-sensitive topic. Trending topics are usually privileged, and they might overshadow your posts. But you should make time for live interaction and jump in on such conversations.

Amount of Your Followers

Facebook is really trying to be fair and give smaller brands a better reach to enable them compete with businesses that have a hundred or a thousand times more followers. So, don’t be afraid of your small audience. It doesn’t always mean that it's a disadvantage.

The Type of Content

The type of content matters. For example, more Facebook users like to watch live video broadcasts rather than recorded ones. Users also like to click link previews, but on the other hand, they hate click-bait links. Accordingly, the Facebook algorithm recently devalues such kind of links in order to give them less reach. With this in mind, you can streamline your content to align with the narrative.