Latest Trend Tips from 6 Figure Facebook Marketers

Facebook is one of the most popular social media platforms with billions of active users. The Facebook Adverts system has undergone a lot of changes in recent years, and many have found it difficult to keep up with all the latest trends. In this blog post, we will share insider information from 6 figure advertisers that have been using Facebook for years. They will provide their tips on how to create better ads on Facebook and give their best advice about what strategies are working well right now!

Beware of IOS 14 update

You should beware of the iOS 14 update if you are an advertiser. Why is iOS 14 a big thing in marketing right now?

• iOS 14 is the newest update from Apple and it's already available for download.

• What are some of the new things in this release? There will be a few less bugs, but also some changes to how Safari works that could affect advertisers who use Facebook ads on their mobile devices.

You read the text above and say, well it could be an advantage for many people, right? It's not like that! Advertisers depend a lot on cookies. Facebook pixel knows exactly which person to target during the ad campaigns because of the tracking. As of now, the IOS 14 update will be huge because all Apple users have a default setting saying "NO" to all applications to track their actions.

Why will IOS 14 be bad for advertisers?

• It's all about the default settings. If your target audience is Apple users, you could have a problem because now they all have default settings automatically declining all apps to track their actions through smartphones.

• What kind of problems can we expect from refusing cookies? Tracking and targeting will be difficult for advertisers, so it falls back on paying more for ads and you may need manual tracking tools. Keep in mind that in most cases, manual tracking tools work for desktop traffic and not for mobile. Facebook Pixel was working like a charm with the mobile apps tracking and it has changed after the IOS 14 update (check the image below - thats what Facebook advertisers get before launching ads after Ios 14 Update)

Use Video ads more

It's important to start using video ads more into the campaign. First of all, video ads are more believable. Even if it's a video compilation of images, people tend to believe in it more than regular images. On the landing page, you can use "gifs" to save a 'load time' and have a fast website.

How to create better video ads?

• Create a video tutorial and explain how it works

• Add more information in the description of the landing page

• Include testimonials from satisfied buyers.