Social Media Content Ideas That Will Make Brands Notice

Published on 11.07.2026 by Chizoba T

If you are looking to work as a social media brand ambassador, you need to begin by positioning yourself as a trusted voice in your industry, both with your followers and brands. When you create content that positions you as a thought leader, brands will easily notice and will be open to working with you. In this article, we guide you on social media content ideas that will position you as a brand advocate.

Top Social Media Content Ideas for Brand Advocates

The type of content you create as a brand advocate will depend on the platform you choose. This is important as the content that works for Instagram will not work for LinkedIn or TikTok. To help you choose the right content, we have divided it by platform.

Instagram

If you want to position yourself as a brand advocate on Instagram, you can consider these types of content.

Behind-the-Scenes Content (BTS)

There is already a lot of branded content out there that is polished to present a positive image. However, this has led to content fatigue, leaving social media users tired of over-polished content. That is why they are now looking for authentic content. 

BTS content on Instagram is a good choice for fostering trust and authenticity, increasing engagement by 40%. It can help you build a loyal following, humanize your brand, and offer raw, exclusive content.

According to one study, Instagram content featuring BTS gets 40% more engagement. This is because candid moments can foster trust and turn casual scrollers into loyal fans. 

Some of the factors that make a great BTS photo are:

  • A focus on authenticity rather than perfection. This is important because raw, unpolished content usually performs better.
  • An element of storytelling. Ensure each photo has a story behind it, such as the challenges, the process, or fun moments.
  • Lighting and composition. Make sure your BTS also has good lighting and a clean frame to ensure visual appeal.
  • Engagement focus. You need to ask a question or offer a BTS tip to improve the lives of your audience.

You can create different kinds of BTS content, such as showcasing team members, product creation stories, and workspace tours.

Instagram Trends and Reels Challenges

Whether you are a micro influencer or a mega influencer, trends have always been a good content format for gaining visibility and expanding your reach on Instagram. Make it a regular with Instagram trends, reel challenges, and trending audios after getting a large social media following. 

You can create a social media trend and encourage your followers to participate. Doing that can help you foster a sense of community and ensure your users feel it too. Therefore, go ahead and identify the popular content formats and take part using specific features like trending audio and challenge stickers.

Product Reviews and Unboxing

Another great content format that will help you catch brands' eyes is unboxing videos. When creating these types of videos, you open the product on camera, showing its packaging, features, and design. With statistics indicating that over 90,000 YouTube users search for unboxing videos each month, this video format is a popular choice.

The videos are popular because they help consumers make informed decisions while giving brands an opportunity to showcase their products. However, when creating this type of content, you need to add your unique personality and perspective to showcase your expertise. While at it, you can also create in-depth review videos where you discuss the features, pros, and cons. You can create these as static posts or Instagram carousels.

Instagram Live Q&A Sessions

Instagram live Q&A sessions are live or scheduled events where brands, influencers, and creators answer questions in real-time to build deeper trust and loyalty. You can answer the questions directly to foster a deeper human connection and increase your followers' loyalty. The sessions can provide greater visibility, higher engagement, and better opportunities for brand collaborations. 

You can use the content format to:

  • Drive engagement. Questions are a great way to spark reactions and comments. When you answer people’s queries, you will make them feel heard.
  • Higher level of credibility and trust. When you address people’s concerns or solve their curiosities, you increase your authenticity. This will show you as knowledgeable and transparent.
  • Better market research. The questions you get from audiences can help you better understand their challenges and generate content ideas.

User-Generated Content

User-generated content is content created by everyday customers, users, or influencers rather than by the brand. This is always an evergreen content idea for influencers and brand advocates. The content can be in the form of stories, reels, or posts that feature products in a natural, authentic, or unpolished manner.

UGC is an effective content for brand ambassadors for several reasons, such as:

  • High level of trust and authenticity. According to one study, 92% of consumers say they trust organic UGC more than traditional ads, making the content a great choice for adding a level of credibility. When you create this content on Instagram, you are likely to attract the eyes of the brands you feature.
  • Higher engagement. When you create this content with the Add Your Sticker feature, you can encourage the use of branded hashtags. You can repost user content to increase visibility and community engagement.

TikTok Content for Brand Ambassadors

If you weren't to catch the eyes of brands on TikTok, consider creating these types of content:

Trending Challenges & Duets

TikTok users love short and viral clips, whether in the form of TikTok challenges, dance clips, or duets. These content formats can go viral easily, especially when you grab people’s attention. A food viral duet requires timed movement, matching energy levels, and coordinated facial expressions.

To effectively leverage a TikTok challenge, make sure you catch it before it goes viral. You can scroll through the For You page to see patterns in content that appears regularly. 

In addition, pay attention to:

  • Repetition. Pay attention to sounds that may appear more than once.
  • Early adopters. Check if there are any creators with a few followers who are already beginning to use the dance or sound, as they can act as trendsetters.
  • Use the Add sound section. When creating a video, you will see the trending sounds.

Quick Product Tutorials and Educational Content 

Don't just tell your followers to use a product; instead, show them people using the product. This will offer a more personable and authentic look. In addition, you can share simple hacks as these have a high level of shareability. 

You can use several ideas for your educational content, such as:

  • Tutorials and how-to content. This can include step-by-step guides featuring hands-on demonstrations.
  • Did you know? You can share some quick statistics and surprising facts.
  • Myth-busting. This is a good content format for addressing some common misconceptions.
  • Q&A session. You can answer some common questions in the comments section.

These can also be good content ideas for B2B brands on TikTok.

Humorous and Relatable Stories

One key element of TikTok is its preference for humorous content, especially when it's in funny, relatable situations. It's always good to stick to your content creation guidelines; you can also experiment with other content formats you feel can resonate with your target audience. You can then encourage interactions through shares and comments.

Before and After Videos

In recent years, the popularity of before-and-after videos on TikTok and Instagram has grown. From workout transformations to home renovations and DIY projects, these are some of the content formats that go viral easily. 

This content is a great choice for several reasons, such as:

  • Dramatic storytelling and retention. The transformation offers a great narrative and compels users to watch until the video’s end. 
  • High engagement. The content format is usually highly visual, fast-paced, and features trending audio, increasing its shareability and making it effective at grabbing your audience’s attention.

Day in my Life

You can also create short TikTok videos showing a day in your life. This offers a certain level of authenticity and transparency that helps grow your brand. It can also improve the reliability of your personal brand.

YouTube

Some of the content formats to consider for YouTube include:

  • Long-form product comparisons and reviews. We noted earlier the role of product review, unboxing, and product comparison videos. If you want to make these videos deeper, YouTube is the right platform.
  • Educational content. You can also use YouTube for creating explainer videos, DIY tips, and step-by-step guides. In fact, these are some of the most searched types of content on the platform. They are, therefore, a good choice for increasing engagement and positioning you as a brand authority.
  • Thought leadership interviews. You can interview a key industry player in your niche, positioning your channel as an important source of helpful content.
  • Personal storytelling and vlogs. You can also use YouTube to share your personal stories and give glimpses of your day-to-day activities. 
  • Reaction videos. You can use YouTube to share your thoughts on a given topic, podcast, video, etc.

In Conclusion

If you want to be seen as a force in your niche, you need to focus on creating content that resonates with your target audience and brand. When you create content that aligns with the brand’s needs, they are likely to notice you for brand collaboration opportunities. Therefore, go ahead and create the above content format to position yourself as a brand ambassador.