IG Marketing Tips That you should try right away
Published on 03.07.2020 by Natia
Instagram marketing tips in 2020 are slightly different from recent years. Lately, the number of users has significantly increased. But competition has also reached its maximal point.
Advantages of having a Business Account
If you have not converted your Instagram account into a Business Account so far, you should do it immediately. The business account has some features that are inaccessible with your personal account. It contains a set of benefits, including IG Insights, IG Ads, IG Shopping, or a Call-to-action button.
Set a Clear Plan
Plans should always be ambitious but realistic. Firstly, you need to clarify what Instagram Marketing means for you and what expectations you have. Think about the most important goal in your plan: Increasing the awareness of your brand or making it a leader of the industry? Maybe you just need some new deals and sales. You can, of course, combine several goals in one plan. But without having a clear idea about the desired outcome, you will not be able to achieve it.
Define the target audience
If you define the target audience in advance, you will have an idea of how to create relevant content that will be determined and focused on them. Try to define which age range, gender, or nationalities are most likely to get interested in your content and products or services of your brand. You will anyway need this information later as well when you choose targeting options for the IG Ads