Facebook stories, just like Instagram Stories, represent short-format videos and sit at your mobile news feed's top.  Stories stay on Facebook for 24 hours before they disappear. Since you get aware of how to create and edit your Facebook Stories, you will need some ideas on how to increase your business via them.

Show less formal side of your business to your audience.

Share some behind-the-scenes footage and show more from your daily life to your audience. Facebook stories are the best space to do that. Allow people to be with you when you attend some events. You can also introduce your staff to your audience in order to show how talented or friendly they are.

Get more familiar with your audience.

Stories have this huge advantage that you can use them for less formal conversations. Find out more about your audience's opinions about your brand. It would be best if you also got interested in their lifestyle and expectations. It will provide you new ideas, and at the same time, your audience will start feeling more comfortable while communicating with you.

Put small pieces of the upcoming content into Stories.

If you are in the process of creating a sunning content, you can put intrigue in your stories and show small pieces of the upcoming content to your audience. It can significantly increase the engagement on the main post. If the content is exciting, and people know that you are preparing it, they will probably be more courageous to react or comment on it. You still should include a call-to-action message in your story to direct the viewers to the larger content piece