The only way to gain new and maintain existing members of your Facebook audience is to keep creating engaging content. To make the process easier, you will need some tips.The following strategic steps will help you create quality content in the shortest possible time.

Post Interesting and Relative Content

Every successful Facebook page is based on the relevant content that attracts the audience and does not let them go. Compelling content is the key factor for gaining new fans as well. It’s not enough to provide information around your brand only. Your posts should be full of interesting content and include a wide variety of sub-topics around one main topic. Keep in mind that you are a bridge between your niche and your audience. So, try to be as informative as you can.

Post Various Types of Content

Various types of content, like blog posts, photos, videos, or press releases, will ensure you access most of your followers. Put the most valuable information into your blog posts. Let your news feed contain about 50-60% informative posts. Keep remaining space for snapshots, pics from some hosted events, and occasional press releases to let your customers know about all of your improvements or updates. Also, don't forget a considerable amount of Facebook users, which most likely includes your audience, too, watch video content more frequently than they read the written ones.

End your Posts with Engaging Questions

On social networks and especially on Facebook, users are more likely to be engaged with posts that contain some direct questions. Posts that are addressing directly to the audience and encouraging them to respond or get involved in some action (like, comment or share) actually get more engagement.