How to Create an Effective Pinterest Content Strategy

Published on 24.06.2026 by Chizoba T

While Pinterest is perfect for driving brand awareness and conversions, you need a strong content strategy to achieve the desired results. Otherwise, if you just post a few pins without a plan and expect to see results, you will fail greatly. You need to understand how to create pins and content strategically to reach the right people and drive conversion.

With Pinterest acting as a visual search engine, great content will be powerful and evergreen, driving traffic to your site for months or years after the initial posting. It can help you to increase your brand’s visibility and conversion by targeting people searching for inspiration for their projects or purchases. In this article, we guide you on using the right Pinterest content strategy to bring the desired results.

Pinterest Content Ideas to Consider

If you want your Pinterest content to perform well, you will need to consider these types.

Products. While Pinterest users are on the platform to find new products, product images are a must-have in your content strategy. This is especially true as the platform already has the product pins section.
Infographics. Pinterest allows you to add infographics of any size. A good idea would be to keep them long so that they can hold a lot of visual information. Since they are long and thorough, infographics can carry a lot of information.
DIYs. DIY content is also quite popular on Pinterest. Therefore, consider adding images of your completed DIY project to inspire others.
Food/recipes. A good food or recipe photo will always be a hit on Pinterest. This can be a good content format, especially for food brands involved in meal delivery services.
Image tutorials and how-to guides. You can also consider adding a how-to guide to your Pinterest content strategy. You can even show it better by putting together a pin graphic with a montage or photo tutorial as the key image.
Insights from blogposts. While this may be a bit involved, it can pay off well when you create visuals promoting your latest blog posts. This is especially true as Pinterest is effective for driving brand awareness. However, when doing that, use the recommended image sizes.
Lead magnet. Let's assume you have created a lead magnet that helps grow your email list. You can create Pinterest visuals to promote them and, therefore, even lead more traffic to your business.

Top Tips for Creating Outstanding Pinterest Content

To ensure that your Pinterest content strategy works great, here are some great Pinterest content marketing strategies to consider:

Understand Your Pinterest Audience

Remember that your Pinterest audience and their behaviors are usually different from those on other social media platforms. As noted earlier, Pinterest users visit the platform to get solutions, ideas, or inspiration. They are usually motivated to act on their immediate needs and will not care much about your presence on the platform or the popularity of your brand.

How will this impact your content strategy? It means you need to focus on providing value to your target audience. You should create content that nurtures users at each stage of the buying process to drive social media lead generation without ads. If you already have a sense of who your audience is, think about the kind of content they create on the platform.

Put yourself in your ideal clients' shoes and realistically consider the types of content they might be searching for. Remember that your Pinterest audience is still in the DIY stage, and the information they are searching for is focused on what they do before they buy.

Research the Relevant Keywords

Since Pinterest acts as a visual search engine, you want to ensure that your articles are optimized for SEO. Just like Google, YouTube, Bing, and other search engines rely on keywords to connect users with the content they are searching for, Pinterest also uses keywords. Therefore, you will need to find the relevant keywords that people are using to search for content in your niche and integrate them naturally into your articles.

For instance, if you are a furniture-making brand, you will probably be targeting users searching for a living room makeover or inspiration for their dining room furniture. In such an instance, you will need to use keywords such as "dining room furniture inspiration" in your content to help Pinterest surface your pins to people searching for those keywords.

You can leverage tools such as Pinterest Trends and third-party keyword research tools to determine the types of content people are searching for at any given time and whether those topics may trend in the future.

Create Outstanding Content

Internet users are spoilt for choice when it comes to choosing the right content to read or view online. Therefore, if you are creating average posts, you will not see the desired results. Consider who your followers are and find a niche that works for your brand, then publish content on that niche.

Remember that Pinterest users are usually choosy and save only the best, most visually appealing content. When creating pins, think of these important elements:

Perfect Sizing

Pinterest recommends using vertical pins instead of horizontal ones because they will fill the entire screen, creating a cohesive feel and look. The platform recommends using a 2:3 ratio for graphics. If you are creating longer image tutorials or infographics, a pin can follow best practices.

Logo Placement

To help users easily recognize your brand, include your logo in your pin graphics. A good idea would be to put it at the bottom of the pin to drive brand awareness without overwhelming users.

High-Quality Image

You can position yourself for success by creating pins with high-quality imagery. There are many stock photo images you can use, but it is always a good idea to go with professional-looking images, especially if you are showcasing toys, products, or services.

A good pin uses a well-composed image so users don't strain to find out what the image is about. You can also improve your pins' performance by adding image collages. However, when doing that, you can keep the pin from appearing crowded by keeping the number of images to a maximum of four.

Make sure your images are at least 600 pixels wide for the best look on the platform. To maintain the 2:3 ratio, this should be an average of 600 to 900 pixel images.

Bold Text

When it comes to Pinterest pins, it's always a good idea to keep your pins to a minimum. However, if there is a particular text you would like to stand out from the rest, you can bold it so it is easy to read on both mobile and desktop devices and blends well with the image's background.

When adding text to your image, make sure the title appears in a large font at the top and middle of the pin. When you include a description of the company, product, or service, ensure it appears below the title in a small font.

Share Video Pins

Videos are some of the most popular content on Pinterest. According to a Pinterest report, videos have 3 times more viewability and twice the video completion rate compared to your typical social media platforms. The good news is that you don't have to keep creating videos each time. You can consider repurposing videos from other platforms, such as Instagram Reels or TikTok. All you need to do is understand crossposting on social media to avoid looking spammy.

Final Thoughts

A common mistake brands make is assuming that once they have set up a Pinterest account and posted a few pins, they are now ready to go. However, such an approach will not bring the desired results. This is why you need to follow the Pinterest content strategy above to ensure you get the right results.