Email Copywriting Tips to Keep Readers Hooked
Published on 30.12.2025 by Chizoba T
Reports indicate that 376 billion emails are sent and received every day in 2025. This means email can be a good option for brands to gain brand awareness. By creating a high-converting email marketing funnel, they can reach their target audience cost-effectively, strengthen their relationship with customers, and drive sales.
With spammers using email to scam people, this may also be one of the least trustworthy marketing methods. If you are not creative, your emails will simply be marked as spam or will be deleted without being opened. This is why you need good email copywriting tips to increase your open rate and get your audience to read the email.
Tips to Create Compelling Email Copies
A compelling email copy should effectively engage subscribers, promote your business, and drive sales. Here are the top helpful tips for writing persuasive emails that will convert your audience:
Understand Your Audience
Like any other long-term social media growth strategy, a good email marketing campaign should begin with understanding your target audience. Once you know who your email subscribers are, you can create compelling content that meets their interests, needs, and pain points. This can also be an essential step toward segmenting your audience.
You can send personalized, targeted emails to different subscribers based on their needs, interests, behaviors, and demographics. When you understand your audience and personalize your email marketing, you can have a higher click-through rate. This is also likely to lead to higher customer improvement and engagement.
Have a Strong Subject Line
One factor affecting the email open rate is the subject line. Remember that the subject line is what your target audience will see first when they open your email. For your email marketing to be successful, it should include a strong subject line that grabs the user's attention. However, avoid clickbait that fails to meet the reader's expectations. Instead, create a sense of urgency to prompt users to follow up with a call to action and visit your landing page.
Start Your Email with a Hook
Users' online attention span is decreasing fast, and people can determine whether to read the rest of the email within a few seconds. Therefore, start the email with an engaging subject line that encourages users to open their inboxes. Nowadays, email service providers allow users to preview the subject line and the email body. That means they can know what the email is about even without opening it, so you want to ensure you start your emails with a compelling hook that captures the reader in the first few sentences.
A good idea would be to discuss the benefits subscribers are likely to receive from the email. Avoid talking about your project's features, as this will shift the focus to you and your company.
Make Your Email Copy Clear and Concise
A good email subject line should capture the viewer's attention. However, the body of the copy should have clear, concise, and simple messaging. When doing email marketing, ensure the email is to the point. Use short sentences, questions, and bullet points.
Connect with Readers
If your email marketing copy doesn’t resonate with readers, it will be hard to connect with them at a personal level. Therefore, make sure you create your marketing copy in a conversational tone that aligns with your brand voice. This should also engage with your customers in a friendly, casual way, the way you speak to a friend. Doing that helps create familiarity and a sense of connection with recipients.
Write in the same way you speak to your audience, using words such as "you" and "your" in the email copywriting. This will make the readers feel like you are talking to them, increasing your email open rate.
Add a Clear Call-to-Action (CTA)
A good email copy should include a clear call to action, whether on a mobile device or a PC. A good call to action should resonate with the target audience and compel readers to take the desired action, such as clicking a landing page.
As noted in the body of the copy and its subject line, the CTA should clearly state what it wants readers to do and include a large button and a link inviting them to take action. Some effective CTAs for email marketing include Learn More, Buy Now, and Add to Cart. You can use A/B testing methods to create outstanding CTAs.
Leverage Fear of Missing Out (FOMO)
FOMO is an effective email marketing strategy because it creates a sense of urgency, compelling readers to take immediate action and thereby improving your click-through rate. You can use phrases that suggest limited stock, limited time, and the possibility that subscribers may miss out on a deal.
This can be an effective way to encourage them to take immediate action. For instance, you can use a subject like “Hurry up, our 50% offer ends today.” In the preview text, you can use text such as “Last chance to enjoy our 50% bonus.”
Personalize Your Emails
When creating email copy, focus on personalizing your emails to the target audience's needs. You can use basic information, such as preferences, behaviors, and personal information, to customize emails. This will improve the clickthrough rate and conversion.
Optimize for Mobile Devices
Statistics indicate that many users open their emails on mobile devices. That means if your email marketing isn't optimized for mobile devices, it will not display well, which can confuse recipients into not reading or engaging with the email content. This can result in lower open rates, click-through rates, and conversions.
Remember that mobile devices often have smaller screens, and if your emails aren't optimized for them, their graphics, advertisements, and subject lines may be reduced in size, affecting the message's impact. Remember also to format your email for mobile devices, keeping your messaging soft, ensuring the subject line is catchy, and the CTA is prominent to drive clicks.
In Conclusion
While email marketing is a good strategy for connecting with your target audience, it is competitive in 2025. If you want people to open and read your emails, make them outstanding. By using the above tips, you can improve your email marketing conversion.