Facebook has about 2 Billion active users. So, if you have decided to set up a Facebook page for your brand and make the most of it, you are right. But if you think that just slapping some photos and pieces of content will make customers roll on, you are wrong! For getting noticed, liked, and engaged with, you will definitely need a comprehensive strategy:

Step 1: Make a Facebook Business Page instead of a Personal Profile.

The business page has many advantages like content creation tools, analytics, insights, or paid promotion opportunities. Besides, on Business Page, people will no have to send you friend requests and wait for your approval to engage with your posts.

Step 2: Pick an easily recognizable profile picture and impressive cover photo.

Being recognizable is very important in order to be easily found and liked in a Facebook search. So Choose the Brand's logo or something else where your audience will recognize you without confusion. Make a wise decision while choosing. Your profile picture should talk about you at first glance. Keep in mind that it is the thumbnail that your potential customers will see with your post. On the other hand, an attractive and high-quality cover photo can play a significant role in creating a solid first impression in your audience's eyes.

Step 3: Fill out the ‘About’ Section of your page

When customers want to get more information about the brand, the first thing they do is checking your ‘About’ section. Make sure you have put a general description and a mission. You can also create a brief story about when or for which goal the company was founded