Best Social Media Management Tools for Professionals

Published on 20.06.2026 by Chizoba T

With over 5.6 billion social media users as of early 2026, social media has emerged as a top tool for creators, marketers, and brands to reach their target audiences. However, with statistics indicating that the average social media user is on about 6.7 platforms, you need to use different platforms to reach your target audience.

This poses a challenge: maintaining a presence and active engagement on different platforms can be challenging. The good news is that the right social media management tool can make the whole process easier, especially when you choose the right options. In this article, we guide you on the best social media management tools to help you manage multiple social media accounts like a pro.

What are Social Media Management Tools?

A social media management tool is software that enables users to manage one or more social media accounts from a single platform. The tool eliminates the need to keep jumping from one post to another. Instead, they let you post from a single dashboard, track post performance, respond to social media DMs and comments efficiently, and more.

If you are only on one social media channel, manually managing everything may not be a problem. But what happens when you are in two, five, or even 10 accounts, all with different approval processes? There is a need to simplify the entire workflow. If you don't have the right tools, you will need to keep jumping between tabs, copying your data into a spreadsheet, and trying to keep everything organized.

These tools can be handy for teams, enabling them to manage multiple social media accounts, maintain consistent posting, generate reports faster, and free up time by focusing on a single repetitive task. When you are able to handle the content creation, scheduling, reporting, analytics, and team workflows from a single dashboard, you can dedicate less of your time to the busy work and more time to creating campaigns that really work.

Benefits of Having the Top Social Media Management Tools

The right social media management tools can help you save time by avoiding repetitive work. They can enable you to:

Remain consistent. With a social media management tool, you can have a consistent posting schedule across different platforms.
Better team collaborations. The top social media collaboration tools feature collaboration and approval workflows that minimize the risk of errors and ensure consistent on-brand messaging.
Better performance tracking. Social media analytics tools will enable you to track the performance of your campaigns across platforms in a single dashboard.
Catch conversations. The social media management tools will enable you to monitor hashtags and mentions in real-time, helping you track your competitors’ strategies and mentions.
Campaign scale-up. If you are running multichannel or multi-region campaigns, you can easily scale them using the right tool. These tools are key for multichannel social selling strategies.
Show ROI. Many social media management tools come with automated, shareable reports that can be shared with management to showcase the role your social media strategy plays in driving brand awareness, generating leads, and driving conversions.

Best Social Media Management Tools

Now that you understand the benefits of the top social media management tools, let us look at some of the top options you should consider:

SproutSocial

If you need a social media management tool that lets you dive deep into your campaigns, track customer sentiment, and refine your workflow, SproutSocial is a great option. It also comes with strong cross-team alignment and reporting.

Some of the top features of the tool include:

Publishing and scheduling. You can use Sprout Social to plan, draft, and schedule posts across different channels using features like its content library and drag-and-drop calendar.
Team collaboration. You can use the tool to assign roles to your teams, manage the approval workflows, and easily share visuals.
Unified inbox. SproutSocial makes it easier to manage messages, mentions, and comments from different platforms in one place with its unified inbox.
Analytics and reporting. With SproutSocial, you can get visuals and insights into your audience, growth, engagement, and post performance.
Employee advocacy. The tool has a feature that lets you preapprove your employees’ content, thereby improving your brand’s messaging.

Buffer

Another great tool that focuses more on content scheduling and publishing is Buffer. The tool is better suited to solo marketers and small teams seeking an easier way to manage their social media content with minimal effort. Whether you are a creator, freelancer, or small brand looking for a simple yet cost-effective tool for scheduling and publishing content, Buffer is a great option.

Some of its top features include:

A visual content calendar that helps in post planning.
A queue system for automated daily scheduling.
An analytics feature that tracks reach and engagement.
Campaign tracking and link shortener

HootSuite

Hootsuite is another great tool for professionals that enables them to manage their social media roles on a single platform, from content planning and posting to driving engagement, listening, and reporting.

It has great features such as:

A simple and user-friendly drag-and-drop content calendar.
AI-powered social listening, reporting, and caption creation tools.
Unified inbox to help with better monitoring of comments, mentions, and DMs.
Content approval workflows.
Visual analytics for best-performing content.
Interests in Google Drive, Slack, and Canva.

Later

Later has been designed for creators who are more focused on content marketing. It can help users plan and publish their posts visually, ensuring a polished feed. Whether you are a creator on Instagram or a TikTok influencer, Later will enable you to easily plan your posts, track their engagement, and even connect more effectively with other brands.

Some of the top features of the tool are:

Visual planner for better feed review and organizing.
Creator marketplace to connect brands with influencers.
Media library for videos, images, and captions.
Link in bio, which adds a clickable storefront to your feed.
Analytics features that track post performance and follower growth rate.

AgoraPulse

AgoraPulse is another outstanding social media management tool, popular for its intuitive interface. It features outstanding tools for social listening, scheduling, and analytics for individuals and teams. As a more affordable alternative to Hootsuite and Sprout Social, it’s best suited for small to medium-sized teams that need a more organized way to monitor messages, respond to comments, or track their performance.

Some of the top features of the tool are:

Unified inbox for messages, comments, and reviews.
Queuing and scheduling content calendar.
Basic social listening for keywords and brand mentions.
Campaigns and competitor reports
Ability to track interactions through the built-in CRM feature.

In Conclusion

Social media management tools can enable a more streamlined digital marketing approach by consolidating multiple platforms into a single dashboard and saving time through automation and bulk scheduling. It can, therefore, be a great tool for improving engagement and providing deeper analytics that improve brand awareness and ROI. It can enable your teams to efficiently manage, monitor, and analyze various content.