Why Hashtag Matters for TikTok B2B Brands

Published on 18.05.2026 by Chizoba T

While social media offers brands an opportunity to connect and market to their target audience, this only works when you understand how to use the platform. This is especially true for B2B brands using TikTok marketing, where finding a brand voice can be tricky.  One of the most important parts B2B brands need to understand is how to use hashtags effectively.

When used effectively, TikTok hashtags can enhance the discoverability of your content, increase engagement, and help you reach your target audience beyond your current following. In this article, we take you through the steps of using hashtags effectively as a B2B brand.

What are TikTok Hashtags?

TikTok hashtags consist of words or phrases preceded by the “#” sign, which the platform uses to categorize content, improve searchability, and increase visibility on the For You Page (FYP). These help algorithms identify video topics and connect creators with relevant audiences.

Using three to five specific, popular, and niche-relevant hashtags makes it easier to increase your engagement and reach. First introduced on Twitter (now X), adding hashtags to Tweets has been shown to increase engagement by 2x compared to Tweets without them.

This means it's a great method for starting and continuing conversations on different social media platforms, such as TikTok, Google+, and Facebook. The good news is that B2B companies can carefully listen to prospects and get absorbed into industry-specific discussions by tracking the hashtags their audiences are using.

Tips for B2B Brands to Use Hashtags

To ensure the best results when using hashtags, B2B brands can use the following tips:

Research the Right Hashtags

Your choice of hashtags is one of the most important factors in determining your success when using them on TikTok or other social media platforms. That’s why your first step should be to brainstorm the right hashtags to use. While this may sound easy, it can get a bit complicated because you need to select popular hashtags with low competition.

If you include the top hashtags trending globally, with millions of users, they can easily get lost in the noise. That's why a good strategy is to use two sets of hashtags: the smaller ones within your niche and the broader ones for the industry at large. You can do that in several ways:

  • Understand your industry prospect discussions. These topics are industry data, technologies, and trending pain points. You can research them on platforms where B2B audiences hang out, such as Google+ communities, LinkedIn Groups, and other platforms where you think your target audience hangs out.
  • Go for newsworthy items. Is there some big news already happening in your industry? It could be a new process or a big merger where everyone is adopting. Think of the major trends and other short-term interests as potential hashtags.
  • Choose evergreen topics. These are the topics that will always matter to your target audience. Therefore, include hashtags that will remain visible in the long term, build your thought leadership, and grow fast on TikTok.
  • Create branded hashtags showcasing the benefits of your products to your customers. Consider the keywords and phrases that showcase how your product helps improve your customers' levels. 
  • Assess the hashtags. You can use a good social media marketing tool to find popular hashtags that are performing well, as well as those you should probably avoid. Choose the ones likely to provide you with the highest ROI.

Start and Join Conversations Using the Relevant Hashtags

Now that you have the relevant hashtags, you need to put them to good use. You can add them when starting and joining conversations. You can do that in different ways, such as:

  • Using branded hashtags. If you already have loyal customers, you can introduce branded hashtags for them to use when creating UGC, thereby promoting your brand organically. You can add the new hashtags to your social messages, targeting your current leads and focusing on those who share your social media posts, as they use the hashtags to spread even faster. This is one of the top social media lead generation strategies in 2026.
  • Join current conversations. When you find conversations relevant to your brand, you can join them. One of the best ways of finding them is through social listening. Therefore, consider the areas where you can make a meaningful contribution. Ensure you use the hashtags others are still using.
  • Engage and follow meaningful conversations. When you come across industry thought leaders using hashtags related to your industry, you can comment on their posts and share their videos. Following the right users can increase your social media presence and help you build relationships with influencers.

When you begin industry-related conversations and follow them, you can connect with audiences already interested in your industry. You also get an opportunity to position yourself as a thought leader in your industry.

Continue Reviewing Your B2B Hashtag Strategy

A good B2B social media marketing strategy only works well if you track its performance and its impact on your ROI. There  are several tips you can use to keep tabs on the top hashtags:

  • Leverage the right software. A good social monitoring software can provide insights into the most engaging software. You should especially pay attention to metrics such as Twitter Retweets, shares, and @mentions. It will show you metrics on conversion rate, web traffic, and hashtags. Continue using the best-performing ones, and discard the poorly performing ones. When you see hashtags that are showing promise, continue testing them.
  • Add the top hashtags to your content calendars. When you share the top hashtags in your social media calendar and encourage people to use them, you will be adding an effective tool to your social media calendar.
  • Keep refreshing the hashtags. Remember that social media is a constantly evolving field, and the hashtag that worked today will not work tomorrow. Therefore, stay abreast of happenings in your industry to see if there are new opportunities to add hashtags.

In Conclusion

A good B2B TikTok strategy should also involve continuous monitoring of hashtags to identify those that perform well on social media. When used effectively, hashtags can help you increase engagement. Therefore, B2B brands should start using hashtags in their posts to enhance their social media campaigns.