Top 5 AI Copywriting Tools For Faster Conversion

When people hear the term “AI,” the first thing that comes to mind is ChatGPT. This can be attributed to the fact that this tool popularized AI, with its top-notch writing services. This is a testament that copywriting is one of the areas that AI has greatly revolutionized. AI copywriting involves using an AI tool to create compelling marketing copy that can increase conversions. The tools can be effectively used for:

• Creating some snappy taglines.
• Generating captivating product descriptions.
• Creating top-notch social media posts.

One of the challenges you are likely to face when using AI tools is selecting the right option. In this article, we will guide you on how to get one. We will also provide a list of the top AI copywriting tools. Read on to make the right decision.

Benefits of Using AI Copywriting For Your Business

Here are some top reasons to use AI for your business copywriting:

Faster Content Creation

In the past, if you needed an ad copy, you probably had to hire a copywriter. If you decided to create the ad copy yourself, you had to spend a lot of time brainstorming the perfect product description, tagline, or social media copy. In this AI age, you can use the tool to create different options, with each copy tailored to the target audience and brand voice.

Saving Your Marketing Budget

Using AI copywriting can be cheaper than hiring a copywriter. Even if you are writing your copy, you can save a lot of time that you would have used to market your business. An AI copywriting tool can help deliver your ad copy at a fraction of the cost.

Bulk Content Production

AI enables you to create a wide variation of your ad copy. You can even use it to repurpose your old content on new platforms. Therefore, if you need content in bulk, AI tools can help you achieve that. For instance, you can provide AI with your tagline and ask it to produce ten captions. It will do that in a few seconds.

A Consistent Brand Voice

Suppose you want to maintain the same cohesive brand voice across different marketing channels!  AI tools will enable you to do that. You must train the AI tool on your current content and provide the style, tone, and vocabulary you need. The tool will generate a copy that blends with your preferred brand voice.

Drawbacks of AI in Copywriting

While AI has many benefits, the tool also has its limitations. These include:

No Human Touch

Despite its ability to create nice, flowing, and grammatically correct copy, AI often lacks the creative spark that is common among human writers. Copies generated with AI often lack originality and are usually generic, as the tools are trained using existing online content, which means the tool is limited in the level of creativity it can provide.

Nuance and Context Issues

AI doesn't understand context, cultural references, and language nuances, often leading to an inappropriate tone or even factual errors. The tools usually rely on data and patterns for content generation, which also means it may be challenging to understand the intent or underlying meaning of specific phrases and words. For instance, a brand may use humor in its text, but AI tools may interpret it differently from how it was intended.

Biases and Ethical Concerns

AI models are usually trained using existing data, which can have inaccurate or biased information. This means that the copy generated with AI may contain misinformation, stereotypes, or discrimination against specific individuals. For instance, AI might generate content that favors one race or gender. It can also promote stereotypes against certain lifestyles or professions. Once you publish an AI-generated copy, this can affect your brand’s credibility and reputation.

Top 5 AI Copywriting Tools

Now that we understand the benefits and challenges of AI copywriting tools, let's examine the top five options.

Writesonic

Writesonic makes our list because of its powerful content generation ability and ease of use. It is also a good choice for creating a wide range of content, from landing pages to blog posts, product descriptions, and ad copy. Another great reason to consider Writesonic is that it can create long-form content.

The tool enables you to create SEO-focused content, allowing you to make copies that rank and convert. After inputting a few prompts, the tool will create well-optimized articles, boosting your visibility and engagement.

Rytr

If you need a budget-friendly yet lightweight copywriting tool, consider Rytr. It's an excellent choice for creating short content such as social media posts, ad copies, emails, and more. It's also quite effective for creating long-form content. Rytr allows you to choose from a wide range of writing styles and tones, ensuring that your content aligns with your brand voice. 

The tool will also enable users to create SEO-friendly content by integrating relevant keywords. This makes it perfect for beginner and experienced copywriters looking to churn content. If you are a beginner Copywriter, you can use the free plan with limited word count generation. 

Jasper AI

This AI-powered copywriting tool can produce compelling ads, social media posts, and slogans. Users can choose from over 50 templates, allowing the tool to generate various types of copy. The tool can even understand your brand style and is great for growing your website traffic.

Copy.ai

With Copy.ai, you can create a wide range of content in your brand's voice, such as ad copy, social media captions, and product descriptions. The tool will even suggest prompts you can use for different copy outputs. You can use persuasive templates and formulas to streamline things further.  

Anyword

Anyword is a content writing tool that prioritizes performance and data. One feature that sets it apart from other content writing tools is that it provides a predictive performance score, which estimates the conversion rate based on available audience data. This makes it the best tool for optimizing ads, email campaigns, and landing pages.

Anyword also provides marketers with real-time tracking of the performance of different copies. Therefore, you can be assured of conversion, as the content you create is backed by data. You can use Anyword to get insights to help you make informed decisions.

Final Thoughts

AI copywriting tools can enable you if you are facing writer’s block and want to improve your writing process. The tools leverage NLP and machine learning to create a wide range of content, from social media posts to ad copy. If you are looking for a good AI copywriting tool, consider one of the above options. 

You should also remember that AI tools aren't a replacement for human writers. The two should collaborate to provide your brand messaging with a human voice. You can read our guide on the future of AI on social media.