How Much Does Facebook Pay for Views to Content Creators

Published on 18.02.2026 by Chizoba T

Facebook pays creators for video views, but the amount is not fixed. Your earnings depend on the type of content you post, your audience location, and how advertisers value your niche. Most creators earn between $2 and $5 per 1,000 monetized views through in-stream ads. However, not every view counts toward your earnings. You only get paid when ads are displayed on your content.

 

How Facebook Pays Creator

Facebook uses a revenue-sharing model for video monetization. Creators receive 55% of the ad revenue, while Facebook keeps the remaining 45%. The main payment metric is CPM, which stands for Cost Per Mille (cost per 1,000 ad impressions). On Facebook, the average CPM ranges from $3 to $9 depending on your content and audience. The platform offers several ways to earn money from views. In-stream ads are placed inside longer videos (3 minutes or more) and pay the highest rates. Overlay ads appear on Facebook Reels as small banners while the video plays. Facebook Stars allow fans to tip creators directly during videos and livestreams.

 

How Much Does Facebook Pay per 1,000 Views?

For standard in-stream video ads, Facebook pays around $2 to $5 per 1,000 views. Creators with audiences in the US, UK, or Canada often earn higher rates, sometimes reaching $8 to $10 per 1,000 views. For Reels, the rate is much lower. Most Reels creators earn between $0.02 and $0.20 per 1,000 views. Long-form video content clearly pays better than short-form clips on this platform.

 

How Much for 1 Million Views

For 1 million views, creators can expect to earn anywhere from $2,000 to $5,000 on average. The low end sits around $1,000, while the high end can reach $8,500 or more for premium niches with US-based audiences. Finance, insurance, and technology topics tend to attract the highest-paying advertisers.

 

Facebook Monetization Requirements

Before you can earn anything, you need to meet Facebook's eligibility rules. Here are the basic requirements:

  • At least 10,000 followers on your Facebook Page (5,000 for some programs)
  • 600,000 total minutes of video watch time in the past 60 days
  • At least five active videos on your page
  • Videos must be at least 3 minutes long for in-stream ads
  • You must follow Facebook's Partner Monetization Policies
  • A valid payout account must be set up

For Reels specifically, creators need 5,000 followers and 60,000 minutes of eligible watch time or 30,000 one-minute views.​

 

Tips to Increase Your Earnings

There are a few practical ways to boost your Facebook video income. Focus on creating longer videos (over 3 minutes) to qualify for multiple ad placements. Target audiences in high-CPM countries like the United States and United Kingdom. Post consistently and pick a niche that advertisers value, such as finance, health, or technology. Engagement matters too, so encourage comments, shares, and reactions to improve your video reach and ad delivery.

 

Frequently Asked Questions (FAQ)

How much money is 10 million views on Facebook?

For 10 million views, Facebook creators can earn roughly $20,000 to $50,000, depending on their CPM rate. If your average CPM is $3 to $5, that means $30,000 to $50,000 at the higher end. However, if most of your audience comes from lower-CPM countries, earnings could drop to $10,000 or less. Niche, season, and ad engagement all play a role in the final payout.

 

How much does Facebook pay for 100k views on Reels?

Facebook Reels pay much less than long-form videos. For 100,000 Reels views, most creators earn between $2 and $20. The Reels CPM is usually $0.02 to $0.20 per 1,000 views. Earnings depend on whether overlay ads are displayed and how engaged your audience is. Creators in higher-paying regions like the US or Europe will earn on the upper end of this range.

 

How many views for $1 dollar on Facebook?

At an average CPM of $3 to $5, you need roughly 200 to 500 monetized views to earn $1 on Facebook. For Reels, where CPMs are much lower, you may need several thousand views to earn just $1. Keep in mind that only views where an ad is actually shown count toward your earnings, so total view count and monetized views are not the same thing