Content Ideas for B2B Brands on TikTok
Published on 17.05.2026 by Chizoba T
TikTok remains one of the best platforms to enable B2B brands to connect with their audiences in a personal, authentic, and fun way. From getting on a trend bandwagon to sharing behind-the-scenes content about your company culture, TikTok offers brands endless ways to reach their target audience.
However, if you are a B2B company, you may struggle to find your voice on TikTok, since they don't want to compromise their integrity while remaining relatable. By understanding the right type of content to create for a TikTok B2B brand strategy, you can easily transform your marketing strategy.
Why B2B Brands Should Consider TikTok Marketing
When considering marketing channels, TikTok may not be the first to come to mind for B2B brands. However, it still has many benefits for B2B brands. These include:
Ability to Reach the Younger, Decision-Making Audiences
According to research, a significant portion of the TikTok audience is millennials. In recent years, the number of young people entering business decision-making roles has increased. This audience is already on TikTok, and B2B brands need to reach them there. When you establish a strong presence on TikTok, you can increase trust and brand recognition.
Humanizing Your Brand
TikTok has a creative, informal nature that allows B2B brands to showcase their values and personality in a relatable, genuine way while maintaining their brand voice. When you showcase your company culture, share stories about your employees, and take part in fun challenges, you can build a deeper, more powerful connection with your audience. This can be a powerful strategy to help you grow fast on TikTok in 2026.
Showcase Your Brand
While TikTok is popular for its entertaining content, it's a platform where audiences go to get inspired and to learn. As a B2B company, you can use the platform to showcase your insights and expertise to your audience. You can, therefore, create content that addresses your audience's challenges and position your brand as the go-to platform. That way, you position your brand as the thought leader in your industry,
Driving Engagement
The TikTok algorithm often shows content that users are more likely to engage with, regardless of an account's follower count. That means even if you are just a beginner on the platform, you can position your brand to reach a wider audience that resonates with the viewers.
However, when marketing your business on TikTok, this shouldn't be the final destination for your brand. The goal should be to generate brand awareness on the platform. When you embrace the platform's authenticity and creativity, it becomes easier to stand out in a crowded space and build stronger relationships with audiences, especially when using TikTok slideshows.
TikTok Content Ideas for B2B Brands
If you are a B22 brand wondering what kind of content to create for TikTok, here are some ideas:
Create Trending Content
Viral sounds, challenges, and trends are big on TikTok. While it may seem hard for B2B companies to incorporate these into their content format, it is still possible. When doing that, the most important thing is to align the trends with your brand’s niche. An example of a brand that does this well is Semrush, which adapts its videos to match trending content. This enables them to remain relevant while connecting with audiences in ways that resonate.
Encourage User-Generated Content
User-generated content is one of the best content formats for showing authenticity and credibility. Therefore, one of the ideas you can consider for your B2B content strategy is to partner with other TikTok creators to create content related to your brand. When doing that, select creators who use your products and appeal to the same audience as your brand targets.
An example of a B2B brand that does well is Notion, an AI workspace. While the brand is a hybrid of B2B and B2C, it partners with creators to highlight its product on TikTok. This ensures that the brand reaches its partners' audience. It’s a great strategy as customers don’t feel like they are being marketed to.
Showcasing Product Offering and Updates
If you are a B2B company, you can also use TikTok to showcase your product features. Even when you add features to your products, you can show your audience how they add value. Again, Notion is one of the brands that uses short videos to showcase their new feature release. It differs from typical releases in that it strikes a balance between showcasing the features and maintaining a friendly, informal tone.
Another brand that does that is Shopify, creating some virtual features and product update videos. This enables them to keep the tone of their businesses casual, maintaining a fun editing while providing all the necessary details.
Showcasing a Unique User Case
There's a chance your product or service already has unique use cases. You can, therefore, use TikTok videos to showcase product demos, from tutorials to hacks. This can increase the reach of your content, helping you connect with potential customers. For instance, Notion creates videos that show simple ways to use their calendar tool.
Content Repurposing From Other Channels
If you created a video that performed well on one social media platform, you can repurpose it for another. Whether it's a snippet from webinars, podcasts, or event highlights, repurposing content can be a good way to tailor it to your audience’s expectations for short-form video. You can also edit the video to fit the style expected of the short-form videos.
An example of a brand that does that well is Dropbox. The brand cross-posts its short videos on different platforms. This ensures they get the most value from every video.
Content Series
One of the best ways to build a loyal audience is to create a recurring video content series. This will give your audience a sense of anticipation and familiarity, encouraging them to engage with the brand regularly. An example of a brand that does that is HubSpot, which creates series with titles such as "A Day in the Life of." It pokes fun at the way people are expected to take multiple roles.
Customer Videos
Perhaps you sell software that enables users to create something, and you can share content showcasing their work. However, always remember to seek their permission before doing so. This is also a form of user-generated content that can help you increase social proof. For instance, Adobe shares creators’ work through its tools.
In Conclusion
Since B2B marketing often uses LinkedIn, where a professional, serious tone is common, it can be challenging for these brands to create TikTok content, which uses the opposite tone. However, using one of the above content ideas should enable them to do so.